1. Introduction
This Cookie Policy explains how LaunchMyStore ("we", "us", "our"), operated by TradeFusion Technologies Pvt Ltd, uses cookies and similar tracking technologies when you visit our website at launchmystore.io and use our e-commerce platform services (collectively, the "Services").
This policy is part of our Privacy Policy. By using our Services, you consent to our use of cookies as described in this policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using our Services.
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. Please check this page periodically for updates.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how visitors use their site.
Cookies can be classified by their lifespan:
- Session Cookies: Temporary cookies that are deleted when you close your browser. They are used to maintain your session while you navigate the website.
- Persistent Cookies: Cookies that remain on your device for a set period or until you delete them. They remember your preferences and settings for future visits.
Cookies can also be classified by who sets them:
- First-Party Cookies: Set by LaunchMyStore directly when you visit our website.
- Third-Party Cookies: Set by external services we use, such as analytics providers, payment processors, and advertising partners.
3. Types of Cookies We Use
LaunchMyStore uses the following categories of cookies:
3.1 Essential Cookies (Strictly Necessary)
These cookies are essential for the website to function properly. They enable core functionality such as security, account authentication, and session management. Without these cookies, our Services cannot be provided.
- Authentication cookies: Keep you logged into your LaunchMyStore dashboard
- Security cookies: Protect against cross-site request forgery (CSRF) and other security threats
- Session cookies: Maintain your session state as you navigate between pages
- Load balancing cookies: Ensure the platform performs optimally
3.2 Functional Cookies (Preferences)
These cookies remember your choices and preferences to provide a more personalized experience.
- Language preferences: Remember your selected language for the interface
- Currency preferences: Store your preferred currency for pricing display
- Theme preferences: Remember your dashboard theme settings (if applicable)
- Recently viewed items: Track products or pages you've recently viewed
3.3 Analytics Cookies (Performance)
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our platform.
- Google Analytics: Tracks page views, user journeys, and engagement metrics
- Performance monitoring: Measures page load times and identifies performance issues
- Error tracking: Helps us identify and fix bugs in our platform
- Feature usage: Understand which features are most valuable to users
3.4 Marketing Cookies (Advertising)
These cookies are used to track visitors across websites and display relevant advertisements. They may be set by us or by advertising partners.
- Retargeting cookies: Show you relevant LaunchMyStore ads on other websites
- Conversion tracking: Measure the effectiveness of our advertising campaigns
- Social media cookies: Enable sharing functionality and track social media interactions
3.5 Third-Party Service Cookies
We integrate with various third-party services that may set their own cookies:
- Payment gateways: Razorpay, Stripe, PayPal, and PhonePe for secure payment processing
- Cloudflare: For security, performance optimization, and geolocation services
- Customer support tools: For live chat and help desk functionality
- Google services: For authentication (Google Sign-In) and analytics
4. Cookies We Use
Here is a detailed list of the main cookies used on LaunchMyStore:
| Cookie Name | Type | Purpose | Duration |
|---|
| lms_session | Essential | Maintains your login session | Session |
| lms_csrf | Essential | Security token for form submissions | Session |
| lms_lang | Functional | Stores your language preference | 1 year |
| lms_currency | Functional | Stores your currency preference | 1 year |
| _ga, _gid | Analytics | Google Analytics tracking | 2 years / 24 hours |
| __cf_bm | Essential | Cloudflare bot management | 30 minutes |
| lms_consent | Essential | Stores your cookie consent preferences | 1 year |
5. How to Manage Cookies
You have several options for managing cookies:
5.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View and delete existing cookies
- Block all cookies or only third-party cookies
- Set preferences for specific websites
- Enable "Do Not Track" signals
Here are links to cookie management instructions for popular browsers:
5.2 Opt-Out Tools
You can opt out of certain third-party cookies using these tools:
Important Note:
If you disable essential cookies, some features of LaunchMyStore may not function properly. You may not be able to log in, manage your store, or complete certain actions. We recommend keeping essential cookies enabled for the best experience.
6. Similar Technologies
In addition to cookies, we may use other similar technologies:
- Local Storage: Stores data locally in your browser for faster performance
- Session Storage: Temporary storage that is cleared when you close your browser
- Pixel Tags (Web Beacons): Small images embedded in emails or pages to track engagement
- Device Fingerprinting: Collecting device characteristics for security and fraud prevention
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies. Your continued use of our Services after any changes constitutes acceptance of the updated policy.
