Is LaunchMyStore cheaper than Wix?

For selling, yes at the entry level. Wix's first plan that takes payments, Core, is $29/month billed yearly ($36 monthly); LaunchMyStore Starter is $24 ($30 monthly). Wix's cheaper Light plan can't accept payments.

Can I change my Wix template later?

No. Wix says it isn't possible to switch templates on a site you've already created; the workaround is building a new site. On LaunchMyStore you can install and switch themes whenever you like.

Does Wix charge transaction fees?

Not on store product sales. Wix's Pricing Plans app, used for memberships and recurring plans, charges 4% on Core and 2% on Business, and event tickets carry 2.5%. LaunchMyStore charges 0% platform transaction fees on every plan.

Can I move my Wix store to LaunchMyStore?

Yes. Export your products from Wix as a CSV, fit them to LaunchMyStore's product CSV template and import them. Book a free call if you'd like help with the move.

When is Wix the better choice?

When the store is one part of a bigger site with bookings, events or a restaurant, when you want free-form drag-and-drop design, or when you'd like a free plan to build on first. Wix also allows up to 50,000 products.

Which has better AI tools?

Both are strong. Wix includes the Aria agent, monthly AI credits and a Wix MCP server. LaunchMyStore includes the Nova AI agent, an AI content suite and an MCP server on every plan.

Thousands of entrepreneurs sell more with LaunchMyStore — see it live.Thousands of entrepreneurs sell more with LaunchMyStoreSell more with LaunchMyStore

CompareUpdated November 2026

LaunchMyStore vs Wix Built to sell from day one.

Wix is a website builder with a store attached. Selling starts on Core at $29 a month billed yearly, templates can't be switched once a site is built, and its Pricing Plans app takes 4% of recurring sales on Core. LaunchMyStore is built for selling, starts at $24 a month billed yearly, and lets you change themes any time.

Start your free trial for $0 See the full comparison

$24/mo

LaunchMyStore Starter, billed yearly

Wix Core, its first plan that takes payments: $29/mo billed yearly

Any time

Change your theme

Wix templates can't be switched once a site is built

Platform fee on subscriptions

Wix Pricing Plans charges 4% on Core

7 days

Free trial, $0 to start

Wix has a free plan that can't sell, and a 14-day refund window

The short answer

LaunchMyStore or Wix: which fits your store?

Wix is one of the most flexible website builders, and its store is one feature among many. LaunchMyStore puts the store first.

Choose LaunchMyStore if

Selling online is the main job of your site.
You want to change your theme later without rebuilding the store.
You sell subscriptions or memberships and don't want a per-sale platform fee.
You want a lower price for a plan that can take payments.

Choose Wix if

Your site is mostly bookings, events, a restaurant or a portfolio, with a small shop on the side.
You want free-form, drag-and-drop design control.
You'd like a free plan to build on before you start selling.
Your catalog runs past 5,000 products. Wix allows up to 50,000.
You want Wix's own POS hardware for a physical shop.

Side by side

LaunchMyStore vs Wix, feature by feature

Wix facts checked in November 2026 on Wix's plans page, its blog and its help center. Numbered notes link to each source.

LaunchMyStore compared with Wix, checked November 2026
	LaunchMyStore	Wix
Cost
Cheapest plan that can sell	LaunchMyStoreStarter: $24/mo billed yearly, $30 monthly	WixCore: $29/mo billed yearly, $36 monthly^1,2
Next plan up	LaunchMyStoreGold: $70/mo billed yearly, $83 monthly	WixBusiness: $39/mo billed yearly, $46 monthly^1,2
Platform fee on store sales	LaunchMyStore0% on every plan	Wix0% on store products³
Fee on memberships and recurring plans	LaunchMyStore0% (subscriptions on Gold and up)	WixWix Pricing Plans: 4% on Core, 2% on Business⁴
Free trial	LaunchMyStore7 days, $0 to start	WixFree plan can't sell; 14-day refund on new paid plans⁵
Design
Change themes after launch	LaunchMyStoreAny time	WixNot possible once a site is built⁶
Editing	LaunchMyStoreVisual theme editor; code editor on Gold and up	WixDrag-and-drop editor⁷
Selling
Products	LaunchMyStore100 (Starter), 1,000 (Gold), 5,000 (Platinum)	WixUp to 50,000⁸
Payment providers	LaunchMyStore34+, including Stripe, PayPal, Square and Authorize.Net	WixWix Payments plus 70+ other providers⁹
Multiple currencies	LaunchMyStoreGold and up	WixWith Wix Payments, PayPal or Stripe¹⁰
Storefront languages	LaunchMyStore104 on every plan	Wix180+, with a capped free auto-translation allowance¹¹
Subscriptions	LaunchMyStoreBuilt in on Gold and up, billed through Stripe	WixProduct subscriptions; not for digital products¹²
Point of sale	LaunchMyStorePlatinum, 2 seats included	WixUS, Canada and UK, with Wix Payments; hardware from $69¹³
AI
AI assistant in the admin	LaunchMyStoreNova AI agent on every plan	WixAria in the dashboard, plus monthly AI credits (200 on Core)¹⁴
Manage the store from Claude, ChatGPT or Cursor (MCP)	LaunchMyStoreMCP server on every plan	WixWix MCP server, including a Claude connector¹⁵

Included (plan noted where it starts higher) Via an app or add-on, or with a fee or limit Not available

Sources

Wix facts checked November 2026 on the pages listed. Plans and prices change, so confirm on Wix's own site before you decide. LaunchMyStore facts are from our pricing page.

What you pay

When you sell memberships or recurring plans

A store with $20,000 a year in recurring-plan sales, compared on LaunchMyStore Gold, the plan with subscriptions.

When you sell memberships or recurring plans
Per year, billed yearly	LaunchMyStore	Wix
Plan	LaunchMyStore$840 (Gold)	Wix$348 (Core)¹
Platform fee on $20,000 of recurring sales	LaunchMyStore$0	Wix$800 (4% on Core)⁴
Total	LaunchMyStore$840	Wix$1,148

Wix sells recurring plans and memberships through its Pricing Plans app, which carries the fee; on Business ($39/mo billed yearly) it drops to 2%. Without recurring sales, Wix Core ($348/yr) compares with LaunchMyStore Starter ($288/yr). Card processing fees apply on both and aren't included. The public code FLAT20 takes 20% off any plan.

Why merchants switch

Why merchants move from Wix

What changes when the store is the point of the site.

Change your theme any time

Wix templates can't be switched once a site is built. LaunchMyStore lets you install and switch themes whenever you like, without a rebuild.

No fee on recurring revenue

Wix's Pricing Plans app charges 4% on Core. LaunchMyStore charges 0% platform fees on subscriptions and every other sale.

A lower price to start selling

Selling on Wix starts with Core at $29/mo billed yearly. LaunchMyStore Starter is $24.

Store tools on every plan

Inventory, discounts and coupons, metafields, advanced SEO tools and business analytics are on every plan, Starter included.

Code-level control when you want it

Gold adds a code editor with full control of your theme, written in Liquid.

An MCP server that runs your store

Claude, ChatGPT or Cursor can manage products, orders and discounts through LaunchMyStore's MCP server on every plan.

Moving from Wix

Moving from Wix, step by step

Bring your catalog across with LaunchMyStore's product CSV template, or book a free call and we'll help you plan the move.

Start your free trial Get help moving

Step 1

Start your free trial

Create your store for $0 and take 7 days to set it up.

Step 2

Export from Wix

Export your products from your Wix store as a CSV file.

Step 3

Match the template

Download LaunchMyStore's sample product CSV and copy your columns across.

Step 4

Import your products

Upload the file in the product importer and check the results.

Step 5

Pick a theme

Choose a premium theme. You can switch to another one later whenever you like.

Step 6

Point your domain

Connect your domain, place a test order and go live.

Frequently asked questions

Pricing, fees, moving your catalog and where Wix is the better fit.

Still deciding? Email us

Keep comparing

How LaunchMyStore compares with other platforms

LaunchMyStore vs Shopify

A lower entry price, premium themes and reviews included, and no extra fee for using your own gateway.

LaunchMyStore vs WooCommerce

WooCommerce is free to install. Hosting, extensions and upkeep aren't.

LaunchMyStore vs BigCommerce

BigCommerce moves you up a plan as sales grow. LaunchMyStore plans don't cap your sales.

LaunchMyStore vs Squarespace

0% platform fees on every plan, 34+ gateways and 104 languages built in.

All platforms side by side

Shopify, WooCommerce, Wix, BigCommerce and Squarespace in one table.

Build a store you can grow into

Start your free trial

Start your 7-day free trial for $0.
0% platform transaction fees on every plan.