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Ecommerce platform cost calculator

What a year on LaunchMyStore, Shopify, WooCommerce, Wix, BigCommerce and Squarespace costs for your sales: plan, fees, card processing, theme and apps.

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Features you need

Reviews and languages start ticked: most stores show product reviews, and LaunchMyStore includes 104 languages on every plan. Each platform is priced with its own free option where that covers a typical store, otherwise the cheapest app or add-on its own pages list.

Plan level: Entry plans. US rates in US dollars, checked November 2026.

On $60,000 a year in sales and 1,200 orders, LaunchMyStore Starter costs about $2,388 in year one, 3.98% of sales: the lowest of the six. Next is Shopify at $2,448.

Year one: LaunchMyStore, then the others cheapest first
  • LaunchMyStore$2,388
  • Shopify$2,448
  • Wix$2,448
  • WooCommerce$2,549
  • BigCommerce$3,030
  • Squarespace$3,698

Average of the other five platforms: $2,835 a year. LaunchMyStore has no in-house card processor, so Stripe's rate is used for it.

Year-one cost on $60,000 of sales
LaunchMyStoreStarter$288$0$2,100$0$0$2,388—
ShopifyBasic$348$0$2,100$0$0$2,448+$60
WooCommerceFree plugin + hosting$0$0$2,100$300$149$2,549+$161
WixCore$348$0$2,100$0$0$2,448+$60
BigCommerceGrowth (required by sales)$948$0$2,082$0$0$3,030+$642
SquarespaceBasic$228$1,200$2,100$0$170$3,698+$1,310

Year one = subscription + platform transaction fees + card processing + theme + apps + features you need, plus hosting for WooCommerce. A paid WooCommerce theme renews yearly; the others are one-off.

What would three example stores pay on each platform?

Fixed scenarios, so the numbers can be checked and quoted. Each uses the method below.

Small store: $24,000 a year in sales

$2,000 a month in sales, 40 orders a month, each platform's own payment processor, free theme, entry plans, billed yearly. Features you need: Product reviews, Multiple languages.

LaunchMyStore Starter: $1,128, the lowest of the six. Next: BigCommerce at $1,181.

Small store: $24,000
LaunchMyStoreStarter$0$1,1284.70%—
ShopifyBasic$0$1,1884.95%+$60
WooCommerceFree plugin + hosting$149$1,2895.37%+$161
WixCore$0$1,1884.95%+$60
BigCommerceCore$0$1,1814.92%+$53
SquarespaceBasic$170$1,7187.16%+$590

Growing store: $180,000 a year in sales

$15,000 a month in sales, 250 orders a month, each platform's own payment processor, paid theme, next plan up, billed yearly. Features you need: Product reviews, Multiple languages, Subscriptions.

LaunchMyStore Gold: $6,960. Cheapest: Wix at $6,588.

Growing store: $180,000
LaunchMyStoreGold$0$6,9603.87%—
ShopifyGrow$0$7,0283.90%+$68
WooCommerceFree plugin + hosting$428$6,9073.84%−$53
WixBusiness$0$6,5883.66%−$372
BigCommerceScale (required by sales)$0$9,9575.53%+$2,997
SquarespaceCore$170$6,6383.69%−$322

High-volume store: $960,000 a year in sales

$80,000 a month in sales, 1,000 orders a month, Stripe on every platform, paid theme, next plan up, billed yearly. Features you need: Product reviews, Multiple languages, Point of sale (one location).

LaunchMyStore Gold: $32,868. Cheapest: Wix at $31,908.

High-volume store: $960,000
LaunchMyStoreGold$588$32,8683.42%—
ShopifyGrow$1,068$43,3764.52%+$10,508
WooCommerceFree plugin + hosting$149$31,9483.33%−$920
WixBusiness$0$31,9083.32%−$960
BigCommerceScale (required by sales)$0$39,5014.11%+$6,633
SquarespaceCore$170$31,9583.33%−$910

How is this calculated?

  • Year one = subscription + platform transaction fees + card processing + theme + apps + features you need (+ hosting for WooCommerce).
  • Card processing = yearly sales × the card rate + yearly orders × the fixed fee per order.
  • Platform fees = yearly sales × the platform's own transaction fee, such as Shopify's 2% on Basic when you use Stripe instead of Shopify Payments, or Squarespace's 2% on Basic with any processor.
  • BigCommerce: the plan is the one its sales caps require. GMV (sales minus 10%) up to $30K a year is Core, up to $100K is Growth, above that Scale, with 0.9% on monthly GMV above $33,333. From $2M GMV it is custom-priced Performance.
  • Features you need = $0 where the platform's own free option covers a typical store, otherwise the yearly price of the cheapest app or add-on its own pages list. That is why reviews cost $0 everywhere: WooCommerce has them in its free core plugin, Wix has its own free Reviews app, Shopify stores can use Judge.me's free plan (unlimited reviews, with photos and videos) and LaunchMyStore stores use Foundry Reviews, its own free reviews app. Shopify's free Translate & Adapt app covers up to 20 languages. Paid prices are used where the free option stops short: WooCommerce has no multilingual support in core, and Weglot's free tier on Squarespace covers one language and 2,000 words. On LaunchMyStore, 104 languages come with every plan, subscriptions start on Gold (a Starter store moves up to Gold), and POS is free on Platinum or $49 per store a month on Starter and Gold.
  • LaunchMyStore charges 0% platform fees on every plan and gateway, so its cost is the plan plus your gateway's rate. It has no in-house card processor; "each platform's own processor" uses Stripe's rate for it.

Rates used

PlatformPlans (billed yearly / monthly, per month)Own processorFee with StripePaid theme
LaunchMyStoreStarter $24 / $30; Gold $70 / $831None (Stripe used)0%Included
ShopifyBasic $29 / $39; Grow $79 / $10522.9% + $0.30 (Basic), 2.7% + $0.30 (Grow)22% (Basic), 1% (Grow)2$320 ($100–$500)3
WooCommerceFree plugin; hosting $25 a month (low end of $25–$350)4WooPayments 2.9% + $0.3050%$59 a year ($49–$129)6
WixCore $29 / $36; Business $39 / $4678Wix Payments 2.9% + $0.30100%9Free templates11
BigCommerceCore $29 / $39; Growth $79 / $105; Scale $299 / $39912PayPal Braintree 2.89% + $0.29120%13$297 ($195–$420)14
SquarespaceBasic $19 / $25; Core $29 / $3915Squarespace Payments 2.9% + $0.30152% (Basic), 0% (Core)16Templates included15

Stripe: 2.9% + $0.30 per US card. PayPal Checkout: 3.49% + $0.49. Shopify lists PayPal among Shopify Payments rates, so it adds no third-party fee there. Shopify shows Grow at $79 or $89 a month billed yearly; the lower price is used. Theme figures are the typical or median paid theme on each store's own marketplace.1718

Features you need: what each platform charges

PlatformProduct reviewsMultiple languagesPoint of sale (one location)Subscriptions
LaunchMyStoreFree with Foundry Reviews, LaunchMyStore's own reviews app1104 languages included, every plan1Included free on Platinum (2 seats); Add-on: $49 per store a month1Included on Gold and Platinum1
ShopifyJudge.me free plan (paid plan $15 a month)19Free Translate & Adapt app: up to 20 languages, auto-translates 22120POS Pro: $89 a month per location (POS Lite is free, with limited staff access)22Free Shopify Subscriptions app23
WooCommerceBuilt into WooCommerce24Plugin such as MultilingualPress: $149 a year25Woo POS in the free mobile app26WooCommerce Subscriptions: $279 a year27
WixWix Reviews app, free to install28Wix Multilingual, built in29Wix Mobile POS, no POS plan needed30Built into Wix Stores31
BigCommerceBuilt in32Up to 5 languages per storefront, built in33Through an integration such as Square (Square has a free plan)3512Needs an app; prices are not published, so not counted34
SquarespaceBuilt in36Weglot Starter: $170 a year or $17 a month (free for 1 language and 2,000 words)3837Included (US and UK)15Included on every plan15

What this leaves out

  • International card and currency conversion surcharges, premium and American Express card rates, refunds, chargebacks, taxes, domains and shipping.
  • WooCommerce updates, backups and security, which take your time or a developer's, and hosting above the $25 low end for a busy store.
  • Feature differences: LaunchMyStore Starter has no product variants and a 100-product limit; Gold adds variants, multi-currency, subscriptions and digital products.
  • Paid tiers of the free apps above, and any other apps your store uses: add them with the apps budget.
  • A BigCommerce subscriptions app: the apps BigCommerce points to do not publish a price, so none is counted.

Figures checked November 2026

  1. 1.LaunchMyStore plans and pricing
  2. 2.Shopify pricing (US)
  3. 3.Shopify Theme Store
  4. 4.WooCommerce pricing
  5. 5.WooPayments fees
  6. 6.WooCommerce Marketplace: themes
  7. 7.Wix plans
  8. 8.Is Wix free? (Wix blog, monthly prices)
  9. 9.Can I sell products with Wix? (Wix blog)
  10. 10.Wix Payments processing fees (Wix Help Center)
  11. 11.Wix website templates
  12. 12.BigCommerce pricing
  13. 13.BigCommerce 2026 plan and pricing update
  14. 14.BigCommerce Theme Store
  15. 15.Squarespace pricing
  16. 16.Transaction fees (Squarespace Help Center)
  17. 17.Stripe pricing (US)
  18. 18.PayPal merchant fees (US)
  19. 19.Judge.me Product Reviews (Shopify App Store)
  20. 20.Selling in multiple languages: requirements (Shopify Help Center)
  21. 21.Translate & Adapt (Shopify App Store)
  22. 22.Shopify POS pricing
  23. 23.Shopify Subscriptions app
  24. 24.Product reviews (WooCommerce docs)
  25. 25.Translating WooCommerce
  26. 26.Woo POS
  27. 27.WooCommerce Subscriptions (WooCommerce Marketplace)
  28. 28.Wix Reviews app (Wix App Market)
  29. 29.About Wix Multilingual (Wix Help Center)
  30. 30.Wix POS
  31. 31.Creating subscription products (Wix Help Center)
  32. 32.Managing reviews (BigCommerce Help Center)
  33. 33.Localization settings (BigCommerce Help Center)
  34. 34.Setting up recurring billing (BigCommerce Help Center)
  35. 35.Square pricing (US)
  36. 36.Adding product reviews (Squarespace Help Center)
  37. 37.Translating your site with Weglot (Squarespace Help Center)
  38. 38.Weglot pricing
  39. 39.Squarespace point of sale (Squarespace Help Center)

Prices change often. Confirm on each platform's own site before you decide. See the full platform comparison · Every LaunchMyStore feature by plan

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1

Enter your sales

Monthly sales and orders (or your average order value). The calculator works out a full year.

2

Pick how you take payments

Each platform's own processor, Stripe or PayPal. Some platforms add a fee when you use someone else's.

3

Compare the year

See subscription, platform fees, card processing, theme and apps for six platforms, cheapest first.

What does an ecommerce platform cost per year?

The plan price is usually the smallest part of the bill. On $60,000 a year in sales across 1,200 orders, card processing at 2.9% + $0.30 comes to $2,100, while entry plans cost $228 to $348 a year billed yearly. That is why this calculator adds up five things: the subscription, the platform's own transaction fee, card processing, a theme and apps.

With those defaults, which include product reviews and multiple languages, a year on LaunchMyStore Starter comes to $2,388, Shopify Basic and Wix Core to $2,448, WooCommerce to $2,549 with $25-a-month hosting and a $149 translation plugin, BigCommerce to $3,030 and Squarespace Basic to $3,698 with Weglot for the second language. Figures were checked on each platform's US site in November 2026.

Why does the payment processor change the total?

Shopify charges a third-party transaction fee when you take payments through a provider other than Shopify Payments: 2% on Basic and 1% on Grow, on top of that provider's own rate. On $60,000 of sales through Stripe, that is $1,200 a year on Basic.

LaunchMyStore, WooCommerce and Wix charge no platform fee on store sales. BigCommerce charges none with its embedded providers, which include Stripe and PayPal. Squarespace Basic charges 2% on online store sales whichever processor you use; its Core plan charges 0%.

Which features cost extra on other platforms?

Four features often add to the bill after the plan: product reviews, multiple languages, point of sale and subscriptions. On LaunchMyStore, reviews are free with Foundry Reviews, its own reviews app, 104 storefront languages come with every plan, and subscriptions are included on Gold and Platinum. POS is included free on Platinum with 2 seats; Starter and Gold add it for $49 per store a month.

WooCommerce charges $279 a year for its Subscriptions extension and $149 a year for a translation plugin such as MultilingualPress. Squarespace needs Weglot once a store goes beyond one language and 2,000 words, from $170 a year. Shopify's POS Pro costs $89 a month per location. Reviews cost nothing extra anywhere: WooCommerce has them in its free core plugin, Wix and Shopify stores can use free review apps. Shopify's free Translate & Adapt app covers up to 20 languages, Wix covers all four features with built-in tools or free apps, and BigCommerce needs an app for subscriptions.

How do fees grow as a store sells more?

BigCommerce moves a store up a plan as sales grow. It measures GMV, which is sales minus 10%, over the last 12 months: Core covers up to $30,000, Growth up to $100,000, and Scale everything above that, with 0.9% on monthly GMV above $33,333. At $2 million GMV a store moves to custom-priced Performance.

Percentage fees grow with sales too. A 2% fee costs $480 a year on $24,000 of sales and $19,200 on $960,000. Fixed plan prices do not change with sales, so on a busy store the platform fee and the card rate matter far more than the subscription.

What does this calculator leave out?

It uses US card rates and US dollar list prices. It does not add international card or currency conversion surcharges, premium card rates, refunds, chargebacks, taxes, domains or shipping, and WooCommerce's hosting is the low end of WooCommerce's own $25 to $350 a month estimate.

It also does not price features. LaunchMyStore Starter has no product variants and holds 100 products; stores with sizes or colours need Gold. Use the plan level switch to compare each platform's next plan up, and the apps budget for anything a platform needs that another includes.

Read next

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Frequently asked questions

How much does Shopify cost per year?
Shopify Basic is $348 a year billed yearly ($29 a month) or $468 billed monthly, before card processing. Shopify Payments charges 2.9% + $0.30 per US online card on Basic. Using another payment provider adds a 2% third-party fee on Basic. Prices checked on Shopify's US pricing page in November 2026.
Which ecommerce platform is cheapest overall?
It depends on your sales, how you take payments and the features you need. On $60,000 a year with each platform's own processor, product reviews and multiple languages, LaunchMyStore Starter is lowest at $2,388, with Shopify Basic and Wix Core at $2,448. On $180,000 with next-tier plans, a paid theme and subscriptions, Wix Business and Squarespace Core come out lower than LaunchMyStore Gold.
Which features cost extra on other platforms?
Of the four features the calculator prices, WooCommerce charges for subscriptions ($279 a year) and a translation plugin ($149 a year), Squarespace for Weglot beyond one language and 2,000 words ($170 a year), and Shopify for POS Pro ($89 a month per location). LaunchMyStore includes 104 languages on every plan and POS free on Platinum, and its reviews app, Foundry Reviews, is free.
Does LaunchMyStore charge transaction fees?
No. LaunchMyStore charges 0% platform transaction fees on every plan and with all of its 34+ payment gateways. You pay your plan and your gateway's own processing rate, such as Stripe's 2.9% + $0.30 per US card, and nothing on top.
Is WooCommerce really free?
The WooCommerce plugin is free, but a store needs hosting, which WooCommerce estimates at $25 to $350 a month for most stores, plus card processing (WooPayments charges 2.9% + $0.30 per US card) and any paid extensions or themes. Updates, backups and security are also your job.
Why is BigCommerce more expensive for my store?
BigCommerce sets your plan by sales. Once GMV, your sales minus 10%, passes $30,000 over 12 months, Core moves to Growth at $79 a month billed yearly, and above $100,000 to Scale at $299. Scale adds 0.9% on monthly GMV above $33,333.
Do I need a paid theme?
No. LaunchMyStore includes premium themes on every plan, Wix offers free templates and Squarespace includes its templates. On Shopify a typical paid theme costs $320 (the range is $100 to $500), on BigCommerce paid themes run $195 to $420, and paid WooCommerce themes cost $49 to $129 a year.
Where do the numbers come from?
Every rate and price links to its source under the calculator: each platform's own US pricing, fee and theme pages, read in November 2026, most of them the same sources as LaunchMyStore's platform comparison pages. LaunchMyStore prices are list prices from its pricing page.
Can I compare higher plans?
Yes. Switch the plan level to "Next up" to compare LaunchMyStore Gold with Shopify Grow, Wix Business, BigCommerce Growth or the plan its sales require, Squarespace Core and WooCommerce. Shopify Grow lowers the Shopify Payments rate to 2.7% + $0.30 and the third-party fee to 1%.

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