CompareUpdated November 2026
LaunchMyStore vs Etsy A store of your own, with no cut of each sale.
Etsy brings buyers, about 88 million active buyers in the past year, and charges per sale: $0.20 a listing, 6.5% of each order and 3% + $0.25 for US payment processing, plus 15% on orders from its Offsite Ads. LaunchMyStore is your own store with 0% platform fees from $24 a month billed yearly, and you bring the traffic.
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Included by default
What does LaunchMyStore include by default?
- 0% platform transaction feesOn every plan and every gateway. You pay only your payment provider's own rate.
- 104 storefront languagesIncluded by default on every plan.
- Nova AI agentSets up and runs your store from chat on every plan, with an MCP server for Claude, ChatGPT and Cursor.
- Product reviews, freeFree with Foundry Reviews, LaunchMyStore's own reviews app.
- Premium themesIncluded on every plan, with the visual theme editor.
- 34+ payment gatewaysStripe, PayPal, Square, Tap Payments, PayTabs and more, on every plan.
- POS included free on Platinum2 seats included. On Starter and Gold, POS is an add-on at $49 per store per month.
0%
Platform fee on each sale
Etsy: 6.5% transaction fee plus 3% + $0.25 processing (US)
$0
Listing fees
Etsy: $0.20 per listing, charged again on each sale
Your domain
Your own address and customer list
Etsy shops live at shopname.etsy.com
88M
Etsy's active buyers
Etsy's built-in audience (Q3 2026). Your own store has to find its buyers.
The short answer
LaunchMyStore or Etsy: which fits your store?
Etsy is a marketplace: you sell where buyers already shop and pay for it on every order. LaunchMyStore is a store you own, with a plan price and no cut of your sales. You can run both.
Choose LaunchMyStore if
- Your Etsy fees are more than a plan would cost. At 100 orders of $45 a month, Etsy's fees come to about $5,670 a year (worked out below).
- You can bring your own buyers through social media, email, search or ads.
- You want your own domain, brand and customer list, and to decide how you market to buyers.
- You sell products Etsy doesn't allow, such as resold mass-produced items.
- You want to sell subscriptions next to one-off products (included on Gold and Platinum).
Choose Etsy if
- You're starting out and need buyers more than margin: Etsy has about 88 million active buyers.
- You sell handmade, vintage or craft supplies, the categories Etsy is built around.
- You sell a few items a month, where $0.20 listings and a per-sale fee cost less than any monthly plan.
- You don't want to set up payments, a domain or marketing yourself.
Side by side
How does an Etsy shop compare with your own LaunchMyStore store?
Etsy facts checked in November 2026 on Etsy's Fees & Payments Policy, its Help Center and its Q3 2026 results, for a US seller. Numbered notes link to each source.
| LaunchMyStore | Etsy | |
|---|---|---|
| Fees | ||
| Monthly cost | LaunchMyStoreStarter: $24/mo billed yearly; Gold: $70/mo | EtsyNone required; Etsy Plus is an optional $10/mo6 |
| Listing fee | LaunchMyStoreNone | Etsy$0.20 per listing for 4 months, charged again when an item sells and renews1,2 |
| Fee on each sale | LaunchMyStore0% platform fee | Etsy6.5% of the item price plus shipping and gift wrap1 |
| Payment processing (US) | LaunchMyStoreYour gateway's rate; Stripe's standard US rate is 2.9% + 30¢5 | Etsy3% + $0.25 per order through Etsy Payments, on the total including shipping and tax3 |
| Advertising fee | LaunchMyStoreNone; you choose and pay for your own ads | Etsy15% of orders from Offsite Ads, or 12% for shops over $10,000 a year (which can't opt out); capped at $100 an order1,4 |
| Currency conversion | LaunchMyStoreSet by your gateway | Etsy2.5% when conversion is needed2 |
| Reach and ownership | ||
| Built-in buyers | LaunchMyStoreNone; you bring your own traffic | EtsyAbout 88 million active buyers (past 12 months, Q3 2026)8 |
| Store address | LaunchMyStoreYour own domain on every plan | Etsyshopname.etsy.com; your own domain can only redirect to it10 |
| Marketing to your buyers | LaunchMyStoreYour own customer list; marketing automation included on Gold and Platinum | EtsyBuyer data used outside Etsy must follow Etsy's rules, and Etsy reviews messages for attempts to take sales off Etsy14,15 |
| What you can sell | LaunchMyStoreNot limited to handmade, vintage or craft supplies | EtsyItems you made, designed, handpicked or sourced; reselling mass-produced items isn't allowed9 |
| Getting paid | LaunchMyStoreOn your gateway's payout schedule | EtsyNew sellers: weekly deposits, with funds available 14 days after a sale; Etsy may hold a reserve11,12,16 |
| Store | ||
| Design | LaunchMyStorePremium themes and a theme editor on every plan | EtsyEtsy's shop layout; more banner and color options with Etsy Plus6 |
| A website of your own on Etsy | LaunchMyStoreYour store is your website | EtsyPattern by Etsy: $15/mo after a 30-day trial, no transaction fee (processing still applies)7 |
Included (plan noted where it starts higher) Via an app or add-on, or with a fee or limit Not available
Sources
Etsy facts checked November 2026 on the pages listed. Plans and prices change, so confirm on Etsy's own site before you decide. LaunchMyStore facts are from our pricing page.
- 1.Etsy Fees & Payments Policy
- 2.Fees on Etsy (Etsy Help Center)
- 3.Etsy Payments processing fees (Etsy Help Center)
- 4.Etsy Offsite Ads (Etsy Help Center)
- 5.Stripe pricing (US)
- 6.Etsy Plus (Etsy Help Center)
- 7.Pattern by Etsy (Etsy Help Center)
- 8.Etsy, Inc. reports third quarter 2026 results
- 9.What can be sold on Etsy: Creativity Standards (Etsy Help Center)
- 10.Your Etsy shop's web address (Etsy Help Center)
- 11.Payment account reserves (Etsy Help Center)
- 12.Deposit schedule (Etsy Help Center)
- 13.Download your listings as a CSV (Etsy Help Center)
- 14.Using buyer information outside Etsy (Etsy Help Center)
- 15.How Etsy reviews messages (Etsy Help Center)
- 16.When funds become available (Etsy Help Center)
What you pay
What do a year of Etsy fees add up to next to your own store?
Etsy charges per listing and per order; LaunchMyStore charges a plan price and your gateway charges for cards. Here are three US sellers, worked through with Etsy's published fees.
100 orders a month: a $40 item with $5 shipping
1,200 orders a year, $54,000 in sales. Variants such as sizes are included on LaunchMyStore Gold and Platinum.
| One year | LaunchMyStore | Etsy |
|---|---|---|
| Plan | LaunchMyStore$840 (Gold, billed yearly) | Etsy$0 |
| Listing fees | LaunchMyStore$0 | Etsy$240 (1,200 × $0.20)1,2 |
| Transaction fees | LaunchMyStore$0 | Etsy$3,510 (6.5% × $54,000)1 |
| Payment processing | LaunchMyStore$1,926 (Stripe, 2.9% + 30¢)5 | Etsy$1,920 (3% × $54,000 + 1,200 × $0.25)3 |
| Total | LaunchMyStore$2,766 | Etsy$5,670 |
Etsy's fees are 10.5% of each $45 order. On LaunchMyStore the plan plus card fees come to 5.1% of sales.
The same seller, with 1 in 5 orders from Etsy's Offsite Ads
240 of the 1,200 orders come through an Etsy ad. With over $10,000 in yearly sales, the shop pays the 12% rate and can't opt out (smaller shops pay 15%).
| One year | LaunchMyStore | Etsy |
|---|---|---|
| Fees from the first example | LaunchMyStore$2,766 | Etsy$5,670 |
| Offsite Ads fees | LaunchMyStore$0 (your own ads cost what you choose to spend) | Etsy$1,296 (12% × 240 × $45)1,4 |
| Total | LaunchMyStore$2,766 + your ad spend | Etsy$6,966 |
The $4,200 difference is roughly what you could spend finding those buyers yourself before your own store costs more than Etsy.
20 orders a month: a $25 item with $5 shipping
240 orders a year, $7,200 in sales, simple products.
| One year | LaunchMyStore | Etsy |
|---|---|---|
| Plan | LaunchMyStore$288 (Starter, billed yearly) | Etsy$0 |
| Listing, transaction and processing fees | LaunchMyStore$281 (Stripe, 2.9% + 30¢)5 | Etsy$792 ($3.30 per order)1,3 |
| Total | LaunchMyStore$569 | Etsy$792 |
Your own store saves $223 a year here. At this size, Etsy's built-in buyers may be worth more than the saving.
How we calculated this: Etsy fees per order = $0.20 listing renewal + 6.5% × (item + shipping) + 3% × (item + shipping) + $0.25, from Etsy's US fees; Offsite Ads at 12% of item + shipping (the rate above $10,000 a year). LaunchMyStore = plan at list price billed yearly + Stripe's standard US rate (2.9% + 30¢). Sales tax, currency conversion, refunds, Etsy's possible one-time set-up fee and the first listing of each item are left out. The public code FLAT20 takes 20% off any plan.
Why merchants switch
Why do Etsy sellers open their own store?
What changes when the shop is yours instead of a stall in Etsy's marketplace.
Keep the 6.5%
Etsy takes 6.5% of each order, shipping included, before processing. LaunchMyStore charges 0% platform fees; you pay only your gateway's rate.
No cut of your advertising
When a buyer comes from an Etsy Offsite Ad, Etsy charges 15% of the order (12% for larger shops). On your own store you decide what to spend on ads.
Your domain and your list
An Etsy shop lives at shopname.etsy.com. Your own store sits on your domain, and the customer list is yours to email.
Sell beyond Etsy's categories
Etsy doesn't allow reselling mass-produced items. Your own store isn't bound by Etsy's marketplace rules.
Subscriptions and digital delivery
LaunchMyStore Gold includes subscriptions and digital products delivered automatically after payment.
You can keep your Etsy shop
Opening your own store doesn't mean closing on Etsy. Keep Etsy for discovery and use your store for repeat customers and products Etsy doesn't allow.
Moving from Etsy
How do you bring your Etsy listings to your own store?
Etsy exports your active listings as a CSV file. Book a free call if you'd like help with the import.
Step 1
Start your free trial
Create your store for $0 and take 7 days to set it up.
Step 2
Download your listings
In Etsy's Shop Manager, go to Settings → Options → Download Data and choose Download CSV.
Step 3
Match the columns
Copy titles, descriptions, prices, quantities, tags, SKUs and image links into LaunchMyStore's product CSV template.
Step 4
Import into LaunchMyStore
Open Products, choose the bulk import and upload the file. Etsy's file has no variations, so add sizes or colors afterwards (included on Gold and Platinum).
Step 5
Connect your payments
Use Stripe, PayPal or any of 34+ gateways, with 0% platform fees.
Step 6
Choose a theme and go live
Pick a premium theme, connect your domain and place a test order.
Frequently asked questions
Pricing, fees, moving your catalog and where Etsy is the better fit.
Still deciding? Email usKeep comparing
How LaunchMyStore compares with other platforms
LaunchMyStore vs Shopify
A lower entry price, premium themes included, free reviews from our own app and no extra fee for your own gateway.
LaunchMyStore vs WooCommerce
WooCommerce is free to install. Hosting, extensions and upkeep aren't.
LaunchMyStore vs Wix
A store-first platform you can re-theme any time, with no fee on subscriptions.
LaunchMyStore vs BigCommerce
BigCommerce moves you up a plan as sales grow. LaunchMyStore plans don't cap your sales.
LaunchMyStore vs Squarespace
0% platform fees on every plan, 34+ gateways and 104 languages built in.
LaunchMyStore vs Ecwid
104 languages by default, free reviews and a staff seat on the entry plan; Ecwid adds them on Business.
LaunchMyStore vs Square Online
Choose any of 34+ gateways instead of Square only, and sell in 104 languages.
LaunchMyStore vs Salla
Salla is cheaper for Saudi stores selling at home. LaunchMyStore suits selling abroad.
LaunchMyStore vs Zid
Zid Pay fees worked through in SAR, and 104 languages against Zid's two.
All platforms side by side
Shopify, WooCommerce, Wix, BigCommerce and Squarespace in one table.
Keep more of every order.
Start your 7-day free trial for $0.
0% platform transaction fees on every plan.