Is LaunchMyStore cheaper than WooCommerce?

It's close, and LaunchMyStore includes the work. WooCommerce's plugin is free, but hosting, extensions like Subscriptions ($279/yr) and a translation plugin add up to roughly what LaunchMyStore Gold costs ($840/yr billed yearly). Then WooCommerce adds updates, backups and security, which LaunchMyStore handles for you.

Does LaunchMyStore charge transaction fees?

No. Like WooCommerce, LaunchMyStore charges 0% platform transaction fees on every plan. You pay only your payment gateway's own rate, and you can choose from 34+ gateways, including Stripe, PayPal, Square and Authorize.Net.

Can I move my WooCommerce store to LaunchMyStore?

Yes. Export your products from WooCommerce as a CSV, then upload it with the WooCommerce importer, which is included on Gold and Platinum. Book a free call if you'd like help planning the move.

Do I need a developer to run LaunchMyStore?

No. Hosting, updates and security are handled for you, and themes are edited visually. Gold adds a code editor if you or a developer want full control of your theme.

When is WooCommerce the better choice?

When you already run WordPress, want full ownership of the code and server, have a developer on hand, or sell more than 5,000 products. WooCommerce has no product limit; LaunchMyStore plans allow 100, 1,000 or 5,000 products.

Does LaunchMyStore have AI built in?

Yes. Every plan includes the Nova AI agent, an AI content suite and an MCP server for Claude, ChatGPT and Cursor. WooCommerce's AI extension is a US-only private beta, and its MCP support is a developer preview.

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CompareUpdated November 2026

LaunchMyStore vs WooCommerce One plan instead of a plugin stack.

WooCommerce costs nothing to install, but a working store needs hosting ($25–$350 a month by WooCommerce's own estimate), paid extensions such as Subscriptions at $279 a year, and your time on updates and security. LaunchMyStore is fully hosted from $24 a month billed yearly, with the Nova AI agent and 0% platform transaction fees included.

Start your free trial for $0 See the full comparison

$24/mo

LaunchMyStore Starter, billed yearly

Hosting included. WooCommerce hosting: $25–$350/mo by Woo's own estimate

$279/yr

WooCommerce Subscriptions extension

Subscriptions come with LaunchMyStore Gold, no extension

104

Storefront languages on every LaunchMyStore plan

WooCommerce core runs one language; more needs a plugin

Plugin updates for you to test

Woo advises backing up and testing every update on a staging site

The short answer

LaunchMyStore or WooCommerce: which fits your store?

WooCommerce suits people who want full control and have the time or a developer to run it. LaunchMyStore suits merchants who would rather spend that time selling.

Choose LaunchMyStore if

You want one bill that covers hosting, security and platform updates.
You'd rather not buy and renew extensions for subscriptions, bundles and translations.
You want an AI agent in your admin, plus an MCP server for Claude, ChatGPT and Cursor, on every plan.
You sell in more than one language and don't want a translation plugin.
You want 24/7 support from the company that runs your store.

Choose WooCommerce if

You already run a WordPress site and want the shop inside it.
You have a developer and want full access to the code and server.
Your catalog is larger than 5,000 products. WooCommerce has no product limit.
You want to pick your own host and keep everything on your own server.
You rely on a specific plugin from the WordPress ecosystem.

Side by side

LaunchMyStore vs WooCommerce, feature by feature

WooCommerce facts checked in November 2026 on woocommerce.com, wordpress.org and WooCommerce's marketplace. Numbered notes link to each source.

LaunchMyStore compared with WooCommerce, checked November 2026
	LaunchMyStore	WooCommerce
Cost
Software	LaunchMyStoreHosted plans: Starter $24/mo billed yearly ($30 monthly), Gold $70/mo, Platinum $132/mo	WooCommerceFree, open-source plugin for WordPress¹
Hosting	LaunchMyStoreIncluded in every plan	WooCommerceYou buy it: $25–$350/mo for most stores, by WooCommerce's estimate²
Platform transaction fees	LaunchMyStore0% on every plan	WooCommerce0%²
Card processing	LaunchMyStoreYour gateway's own rate. 34+ gateways, including Stripe, PayPal, Square and Authorize.Net	WooCommerceWooPayments: 2.9% + $0.30 per US online card. Stripe and PayPal plugins are free³
Running the store
Updates, backups and security	LaunchMyStoreHandled by LaunchMyStore	WooCommerceYour job. Woo advises a backup and a staging test before each update⁴
Support	LaunchMyStore24/7 on every plan	WooCommerceYour host, plus Woo support for paid Woo products
Selling
Subscriptions	LaunchMyStoreGold and up, billed through Stripe	WooCommercePaid extension: $279/yr⁵
Product bundles	LaunchMyStoreEvery plan	WooCommercePaid extension: $79/yr⁶
Multiple languages	LaunchMyStore104 languages on every plan	WooCommerceOne language in core; more needs a plugin such as MultilingualPress ($149/yr)⁷
Multiple currencies	LaunchMyStoreGold and up	WooCommerceBuilt into WooPayments (+1% conversion fee)³
Digital downloads	LaunchMyStoreGold and up	WooCommerceIn the free core plugin⁸
Point of sale	LaunchMyStorePlatinum, 2 seats included	WooCommerceFree in the Woo mobile app with WooPayments or Stripe; card reader $5/mo⁹
AI
AI agent in the admin	LaunchMyStoreNova AI agent on every plan	WooCommerceWooCommerce AI extension: private beta, US stores only¹⁰
Connect Claude, ChatGPT or Cursor (MCP)	LaunchMyStoreMCP server on every plan	WooCommerceDeveloper preview; needs a separate MCP Adapter plugin¹¹
AI product descriptions and SEO	LaunchMyStoreAI content suite on every plan	WooCommerceThrough third-party plugins
Limits
Products	LaunchMyStore100 (Starter), 1,000 (Gold), 5,000 (Platinum)	WooCommerceUnlimited²

Included (plan noted where it starts higher) Via an app or add-on, or with a fee or limit Not available

Sources

WooCommerce facts checked November 2026 on the pages listed. Plans and prices change, so confirm on WooCommerce's own site before you decide. LaunchMyStore facts are from our pricing page.

What you pay

What it takes to match LaunchMyStore Gold on WooCommerce

The plugin is free. These are the pieces a store selling subscriptions and bundles in two languages adds to it, priced from WooCommerce's own marketplace and hosting estimate.

What it takes to match LaunchMyStore Gold on WooCommerce
Per year	LaunchMyStore	WooCommerce
Platform or software	LaunchMyStore$840 (Gold, billed yearly)	WooCommerce$0 (free plugin)¹
Hosting	LaunchMyStoreIncluded	WooCommerce$300 (low end: $25/mo)²
Subscriptions	LaunchMyStoreIncluded	WooCommerce$279 (extension)⁵
Product bundles	LaunchMyStoreIncluded	WooCommerce$79 (extension)⁶
Second language	LaunchMyStoreIncluded (104 languages)	WooCommerce$149 (MultilingualPress)⁷
Updates, backups, security	LaunchMyStoreIncluded	WooCommerceYour time, or a developer's
Total	LaunchMyStore$840	WooCommerce$807 + upkeep

Card processing fees apply on both and aren't included. WooCommerce hosting is the low end of WooCommerce's own $25–$350/mo estimate; managed hosting for a busy store costs more. LaunchMyStore Gold is $70/mo billed yearly at list price. The public code FLAT20 takes 20% off any plan.

Why merchants switch

What changes when you leave the plugin stack

What you stop managing, and what comes with the plan instead.

One bill instead of five

Hosting, subscriptions, bundles and translations come with the plan, so there's no stack of yearly renewals to track.

Updates you don't have to test

WooCommerce recommends a backup and a staging test before every update. On LaunchMyStore, platform updates are our job.

An AI agent that does the work

Nova lives in the admin on every plan. Ask it to add products, write descriptions or set up a discount. Claude, ChatGPT and Cursor can connect through the built-in MCP server.

104 storefront languages

Every plan can sell in 104 languages, without a translation plugin to buy or configure.

Bring your catalog with you

The WooCommerce importer (Gold and up) reads your WooCommerce product export, so you don't re-enter products by hand.

Still 0% platform fees

Like WooCommerce, LaunchMyStore takes no cut of your sales. Use Stripe, PayPal, Square, Authorize.Net or any of 34+ gateways.

Moving from WooCommerce

Moving from WooCommerce, step by step

The WooCommerce importer comes with Gold and Platinum. If you'd like a hand, book a free call and we'll plan the move with you.

Start your free trial Get help moving

Step 1

Start your free trial

Create your store for $0 and take 7 days to set it up.

Step 2

Export from WooCommerce

In WordPress, go to Products → Export and download your product CSV.

Step 3

Import into LaunchMyStore

Open the product importer, choose WooCommerce and upload the file.

Step 4

Connect your payments

Connect the gateway you already use. LaunchMyStore takes 0% on every one of them.

Step 5

Choose a theme

Pick a theme and edit it visually. Gold adds a code editor for full control.

Step 6

Point your domain

Connect your domain, place a test order and go live.

Frequently asked questions

Pricing, fees, moving your catalog and where WooCommerce is the better fit.

Still deciding? Email us

Keep comparing

How LaunchMyStore compares with other platforms

LaunchMyStore vs Shopify

A lower entry price, premium themes and reviews included, and no extra fee for using your own gateway.

LaunchMyStore vs Wix

A store-first platform you can re-theme any time, with no fee on subscriptions.

LaunchMyStore vs BigCommerce

BigCommerce moves you up a plan as sales grow. LaunchMyStore plans don't cap your sales.

LaunchMyStore vs Squarespace

0% platform fees on every plan, 34+ gateways and 104 languages built in.

All platforms side by side

Shopify, WooCommerce, Wix, BigCommerce and Squarespace in one table.

Your store, minus the server work

Start your free trial

Start your 7-day free trial for $0.
0% platform transaction fees on every plan.