Features · Last updated
Every LaunchMyStore feature, and the plan it comes on
LaunchMyStore is a hosted ecommerce platform with three plans: Starter, Gold and Platinum. This page lists all 93 features in the plan comparison, each with one sentence on what it does and the plans that include it. Every plan has 0% platform transaction fees, the Nova AI agent and a 7-day free trial.
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Included by default on every plan
What does every LaunchMyStore plan include?
Starter, Gold and Platinum all come with these six things at no extra cost: no platform fee on your sales, 104 storefront languages, the Nova AI agent, free product reviews, premium themes and 34+ payment gateways.
- 0% platform transaction feesOn every plan and every gateway: you pay only your gateway's own rate.
- 104 storefront languagesIncluded by default, Starter too, with no translation app to buy.
- Nova AI agentWith 500, 1,000 or 2,000 credits a month, depending on the plan.
- Free product reviewsWith Foundry Reviews, LaunchMyStore's own reviews app: free to install, no monthly fee.
- Premium themesCustomised in the visual theme editor at no extra cost.
- 34+ payment gatewaysIncluding Stripe, PayPal, Square, Razorpay and Mollie.
Included free on PlatinumPoint of sale (POS), 2 seats. Included free on Platinum. Starter and Gold can add POS for $49 per store per month. See LaunchMyStore POS
What does each plan cost?
Starter is $24 a month billed yearly, or $30 month to month. Gold is $70 a month billed yearly. Platinum is $132 a month billed yearly. Prices are US dollar list prices; every plan starts with a 7-day free trial.
Starter
For emerging businesses and influencers.
$24/month, billed yearly
- $288 a year, paid once a year
- $30 a month, billed monthly
- 500 Nova AI credits every month
- 100 Products
- 1 Staff Account
- 1 Online Store
- 71 of 93 features
With code FLAT20 (20% off): $24 a month billed monthly, or $19.20 a month billed yearly ($230.40 a year).
Gold
For agencies, D2C brands, and expanding businesses.
$70/month, billed yearly
- $840 a year, paid once a year
- $83 a month, billed monthly
- 1,000 Nova AI credits every month
- 1,000 Products
- 5 Staff Accounts
- 5 Warehouses
- 87 of 93 features
With code FLAT20 (20% off): $66.40 a month billed monthly, or $56 a month billed yearly ($672 a year).
Platinum
For scaling businesses that need advanced power and APIs.
$132/month, billed yearly
- $1,584 a year, paid once a year
- $155 a month, billed monthly
- 2,000 Nova AI credits every month
- 5,000 Products
- 10 Staff Accounts
- 2 Stores
- 93 of 93 features
With code FLAT20 (20% off): $124 a month billed monthly, or $105.60 a month billed yearly ($1,267.20 a year).
Every plan has 0% platform transaction fees on all 34+ payment gateways: you pay only your gateway's own rate. Prices are from the pricing page; stores in India see rupee prices there.
Does LaunchMyStore support …? Quick answers
The questions people ask most before they choose a platform, answered from the plan comparison.
Does LaunchMyStore support multiple currencies?
Yes, on Gold and Platinum. Multi-currency support shows prices and takes payment in 74+ currencies with automatic conversion. Starter sells in one currency. Gold costs $70 a month billed yearly, or $83 month to month.
Does LaunchMyStore support multiple languages?
Yes, on every plan. Starter, Gold and Platinum all include 104 storefront languages by default, at no extra cost and with no translation app to buy. Multiple currencies are a separate feature: 74+ currencies with automatic conversion on Gold and Platinum.
Does LaunchMyStore support subscriptions?
Yes, on Gold and Platinum. You can sell products on recurring subscriptions billed through Stripe, on weekly, monthly, quarterly, yearly or custom cycles. LaunchMyStore takes no platform fee on subscription orders, the same 0% as every other sale.
Can I sell digital products on LaunchMyStore?
Yes, on Gold and Platinum. You can sell digital downloads such as ebooks, music and software, on their own or next to physical products, with 0% platform fees. Starter does not include digital products.
Does LaunchMyStore have a point-of-sale (POS) system?
Yes. LaunchMyStore POS is included free on Platinum, with 2 seats. On Starter and Gold you can add it for $49 per store per month. It accepts in-person payments and is integrated with your online store.
Can I use a Shopify theme on LaunchMyStore?
LaunchMyStore themes are written in Liquid, the templating language Shopify themes use, and every plan supports Liquid and Aqua themes. You can upload a theme as a .zip file in your admin, or start from a premium LaunchMyStore theme, which every plan includes.
Can I use my own domain on LaunchMyStore?
Yes, on every plan, including Starter. You connect a domain name you own to your store; the pricing table lists the domain itself at cost. Every store also has its own launchmystore.io address.
Does LaunchMyStore recover abandoned carts?
Yes, on Gold and Platinum. Automated abandoned-cart recovery sends personalised messages to shoppers who leave items in their cart. It is free on Platinum and charged at cost on Gold. Starter does not include it.
Does LaunchMyStore have an API?
Yes. Platinum includes full API access, the App Extensions SDK and App Functions for carts, discounts and shipping. Gold includes webhooks for real-time order and product events. The MCP server, which AI tools use to manage a store, is on every plan.
Does LaunchMyStore have an AI agent?
Yes, on every plan. The Nova AI agent works inside your admin with 500 credits a month on Starter, 1,000 on Gold and 2,000 on Platinum; a message or store action uses 10 credits. The MCP server lets Claude, ChatGPT and Cursor manage your store too.
Does LaunchMyStore charge transaction fees?
No. LaunchMyStore charges 0% platform transaction fees on every plan and on all 34+ payment gateways. You pay only your gateway's own processing rate, such as Stripe's or PayPal's, and your monthly or yearly plan.
Can I move my store from Shopify or WooCommerce?
Yes. Gold and Platinum include an importer for Shopify and WooCommerce product exports, and a catalog from any other platform can come across with LaunchMyStore's product CSV template. You can book a free call if you want help with the move.
AI & automation
Which AI and automation features are included?
Every plan includes the Nova AI agent, the MCP server and the AI content tools. Gold adds AI review summaries, nightly briefings, marketing automation and abandoned-cart recovery. 9 features: 5 on Starter, 9 on Gold, 9 on Platinum.
| Feature | Starter | Gold | Platinum |
|---|---|---|---|
| Nova AI AgentAn AI agent inside your admin that answers questions about your sales and does store work for you, such as writing product descriptions, building pages and setting up shipping zones. | 500 credits/mo | 1,000 credits/mo | 2,000 credits/mo |
| MCP Server (Claude, ChatGPT, Cursor)Lets Claude, ChatGPT, Cursor and other MCP-capable AI tools manage your catalog, orders, analytics and content over the Model Context Protocol. | Included | Included | Included |
| AI Product DescriptionsWrites on-brand product copy in the tone and length you choose. | Included | Included | Included |
| AI SEO RewriterRewrites product titles, descriptions and meta tags for search. | Included | Included | Included |
| Image-to-Listing AITurns a product photo into a complete listing: title, description, tags and SEO meta. | Included | Included | Included |
| AI Review SummariesSummarises incoming product reviews into pros, cons and highlights for shoppers. | Not included | Included | Included |
| Nightly AI BriefingsA daily report on sales, inventory risks and growth opportunities, waiting in your dashboard every morning. | Not included | Included | Included |
| Marketing AutomationAutomated email campaigns, SMS marketing and customer engagement tools. | Not included | Included | Included |
| Automated Abandoned Cart RecoverySends automatic, personalised messages to shoppers who leave items in their cart. | Not included | At cost | Free |
Build your storefront
What can you build on your storefront?
Every plan includes a custom domain, premium themes, 104 storefront languages, custom pages, a blog and SEO tools. Gold adds the code editor and your own SMTP server for store email. 13 features: 11 on Starter, 13 on Gold, 13 on Platinum.
| Feature | Starter | Gold | Platinum |
|---|---|---|---|
| Web admin, plus Android and iOS apps (beta)Run your store from the web admin, with Android and iOS apps in beta. | Included | Included | Included |
| Custom DomainConnect your own domain name to your store. | Included(at cost) | Included(at cost) | Included(at cost) |
| Premium ThemesPremium store themes that you customise in the visual theme editor. | Included | Included | Included |
| Code EditorEdit your theme's HTML, CSS and JavaScript directly for full control. | Not included | Included | Included |
| Mega MenusA built-in mega-menu builder for custom store navigation. | Included | Included | Included |
| Custom PagesBuild your own content pages, such as About, FAQ or landing pages. | Included | Included | Included |
| Media LibraryUpload images once and reuse them anywhere in your store by their URL. | Included | Included | Included |
| Blogs SectionA built-in blog with categories, tags, comments and SEO settings. | Included | Included | Included |
| Multiple Language Support (104)Translate your storefront into any of 104 languages, included by default on every plan. | Included | Included | Included |
| Advanced SEO ToolsBuilt-in SEO features that help your store's pages rank in search engines. | Included | Included | Included |
| Social Media IntegrationConnects your store to Facebook, Instagram and other social platforms. | Included | Included | Included |
| Customized NotificationsSends custom order and payment notifications by WhatsApp, SMS or email. | Included | Included | Included |
| Custom SMTPSends your store's emails through your own SMTP server, under your own brand. | Not included | Included | Included |
Catalogue & inventory
How many products, and what catalog tools?
Starter holds 100 products. Gold holds 1,000 and adds variants, attributes, digital products and subscriptions. Platinum holds 5,000 and adds product bundles. 10 features: 6 on Starter, 9 on Gold, 10 on Platinum.
| Feature | Starter | Gold | Platinum |
|---|---|---|---|
| Products per storeThe most products one store can hold. | 100 | 1,000 | 5,000 |
| Bulk Catalog OperationsImport, export and edit products in bulk with CSV files. | Included | Included | Included |
| Inventory ManagementTrack stock across your warehouses, or link a third-party inventory system. | Included | Included | Included |
| Product BundlesGroup several products together and sell them as one item. | Not included | Not included | Included |
| Product AttributesCustom attributes and filters that let shoppers narrow down your products. | Not included | Included | Included |
| Product Variations SupportSell one product in several sizes, colours or other options. | Not included | Included | Included |
| Custom Metafields & MetaobjectsAdd structured custom fields to products, customers, orders and pages, with 22 data types including rich text, references, JSON and lists. | Included | Included | Included |
| Digital Products & SubscriptionsSell digital downloads such as ebooks, music and software, and sell products on recurring subscriptions. Subscriptions | Not included | Included | Included |
| Product Reviews & RatingsCustomer reviews and star ratings on your product pages, free with Foundry Reviews, LaunchMyStore's own reviews app. | Included | Included | Included |
| Price List / B2B SupportCustom price lists for wholesale and B2B customers. | Included | Included | Included |
Payments & checkout
What payment and checkout features are there?
No plan has a platform fee on sales. Every plan includes express checkout, checkout customisation and tax rules. Gold adds multiple currencies, manual payments, cash on delivery and Stripe subscription billing. 8 features: 4 on Starter, 8 on Gold, 8 on Platinum.
| Feature | Starter | Gold | Platinum |
|---|---|---|---|
| Platform transaction feeLaunchMyStore takes no cut of your sales on any plan or gateway; you pay only your payment gateway's own fees. | 0% | 0% | 0% |
| Express CheckoutA shorter checkout that gets customers from cart to payment faster. | Included | Included | Included |
| Checkout CustomizationCustomise checkout fields, turn guest checkout on or off, and ask for extra details. | Included | Included | Included |
| Multi-Currency SupportShow prices and take payment in 74+ currencies with automatic conversion. | Not included | Included | Included |
| Tax ManagementSet tax rules by region and let checkout calculate tax automatically. | Included | Included | Included |
| Manual PaymentsAccept cash, cheques or other payments made outside the online checkout. | Not included | Included | Included |
| Cash on delivery (COD) chargesAdd a charge to orders that customers pay for in cash on delivery. | Not included | Included | Included |
| Stripe SubscriptionsBills subscription orders through Stripe, which handles recurring charges, invoices and the customer lifecycle. | Not included | Included | Included |
Payment gateways
Which payment gateways work with LaunchMyStore?
Every plan can use every gateway, 34+ in all, and LaunchMyStore adds no fee to any of them. These are the gateways listed on the pricing page. 28 features: 28 on Starter, 28 on Gold, 28 on Platinum.
| Feature | Starter | Gold | Platinum |
|---|---|---|---|
| RazorpayIntegrate Razorpay with your account and take online payments into your bank account. | Included | Included | Included |
| CashfreeAccept payments with Cashfree for UPI, cards, net banking and wallets. | Included | Included | Included |
| StripeIntegrate Stripe with your account and take online payments into your bank account. | Included | Included | Included |
| PayPalIntegrate PayPal with your account and take online payments into your bank account. | Included | Included | Included |
| PhonePeIntegrate PhonePe with your account and take online payments into your bank account. | Included | Included | Included |
| CoinGateAccept 70+ cryptocurrencies with bank settlement. | Included | Included | Included |
| Tap PaymentsAccept online payments across the MENA region, including KNET, mada, Benefit, STC Pay and Careem Pay. | Included | Included | Included |
| PaystackOnline payments for Africa: cards, bank transfers, USSD, QR codes and mobile money in Nigeria, Ghana, South Africa and more. | Included | Included | Included |
| Coinbase CommerceAccept cryptocurrency payments, including Bitcoin, Ethereum and USDC. | Included | Included | Included |
| bKashA Bangladeshi payment platform for online transactions. | Included | Included | Included |
| XenditPayments in Southeast Asia: cards, e-wallets, virtual accounts, retail outlets and direct debit in Indonesia, the Philippines and beyond. | Included | Included | Included |
| MollieA European payment provider for cards, PayPal, Apple Pay, SEPA, Klarna and 20+ local payment methods. | Included | Included | Included |
| SquareAccept payments with Square in the US, Canada, the UK and more. | Included | Included | Included |
| FlutterwaveAccept payments across Africa with cards, mobile money, bank transfers and USSD. | Included | Included | Included |
| Mercado PagoLatin America's payment platform for cards, bank transfers and local payment methods. | Included | Included | Included |
| Authorize.NetA US payment gateway for credit cards, e-checks and digital payments. | Included | Included | Included |
| OmiseAccept payments across Southeast Asia and Japan with cards, internet banking and local methods. | Included | Included | Included |
| SSLCommerzBangladesh's payment gateway for cards, mobile banking and internet banking. | Included | Included | Included |
| PayUAccept online payments in India and emerging markets with several payment methods. | Included | Included | Included |
| InstamojoA payment gateway for Indian businesses with UPI, cards, net banking and wallets. | Included | Included | Included |
| MidtransIndonesia's payment gateway for cards, e-wallets, bank transfers and convenience-store payments. | Included | Included | Included |
| PayMongoAccept payments in the Philippines with cards, e-wallets such as GCash and GrabPay, and bank transfers. | Included | Included | Included |
| Toss PaymentsSouth Korea's payment platform for cards, bank transfers and mobile payments. | Included | Included | Included |
| 2C2PSoutheast Asia's payment platform with 200+ payment methods across 10+ countries. | Included | Included | Included |
| VNPayVietnam's payment gateway with QR pay, cards, e-wallets and bank transfers. | Included | Included | Included |
| PagSeguroA Brazilian payment solution for Pix, Boleto, cards and digital wallets. | Included | Included | Included |
| FawryEgypt's payment network for cash payments, cards, mobile wallets and bank transfers. | Included | Included | Included |
| EBANXLocal payment methods across Latin America, including Brazil, Mexico and Argentina. | Included | Included | Included |
Shipping & fulfilment
How do shipping and fulfilment work?
Every plan includes live carrier rates, your own shipping accounts, custom shipping rules and returns. Warehouses go from 2 on Starter to 5 on Gold and 20 on Platinum. 8 features: 7 on Starter, 8 on Gold, 8 on Platinum.
| Feature | Starter | Gold | Platinum |
|---|---|---|---|
| WarehousesHold and assign inventory across several warehouses. | 2 | 5 | 20 |
| Real Time Shipping RateShows live shipping rates from integrated carriers. | Included | Included | Included |
| Connect your own shipping accountConnect your own shipping partner accounts and set which one is used first. | Included | Included | Included |
| Create Custom Shipping RulesSet shipping rules by weight, location and cart value. | Included | Included | Included |
| Custom Delivery Fee OptionsCharge delivery fees based on cart value, payment method or shipment weight. | Included | Included | Included |
| LaunchMyStore DeliveryLaunchMyStore's integrated delivery service for fulfilling orders. | Included | Included | Included |
| Automated Return and Refund FunctionalityLets customers return or replace their orders. | Included | Included | Included |
| Printful & Printify IntegrationConnect Printful or Printify to sell print-on-demand products without holding stock. | Not included | Included | Included |
Selling & marketing
Which selling and marketing tools are included?
Discounts, gift cards and customer segments come with every plan. Point of sale is included free on Platinum with 2 seats; Starter and Gold can add it for $49 per store a month. 5 features: 4 on Starter, 4 on Gold, 5 on Platinum.
| Feature | Starter | Gold | Platinum |
|---|---|---|---|
| Discount & CouponsFree gifts, buy-X-get-Y offers, flat discounts and bulk coupon codes. | Included | Included | Included |
| Gift CardsCreate and manage gift cards for your customers. | Included | Included | Included |
| AudiencesManage customers with segments, tags and loyalty points. | Included | Included | Included |
| Point of Sale (POS) SystemAccept in-person payments with LaunchMyStore's built-in point-of-sale system. | Add-on: $49 per store/month | Add-on: $49 per store/month | Included free · 2 seats |
| Multi-Store SupportRun more than one store from a single account. | Not included | Not included | Up to 2 stores |
Analytics
What analytics are included?
Both analytics modules are included on every plan. 2 features: 2 on Starter, 2 on Gold, 2 on Platinum.
| Feature | Starter | Gold | Platinum |
|---|---|---|---|
| Business Analytics ModuleSales analytics and dashboard metrics with date-range filters. | Included | Included | Included |
| Advanced Analytics & ReportsDetailed reports on sales, customer behaviour and store performance. | Included | Included | Included |
Developers & apps
What can developers build?
Every plan includes the apps marketplace and plugins. Gold adds webhooks and the Shopify and WooCommerce importer. Platinum adds full API access, the App Extensions SDK and App Functions. 7 features: 2 on Starter, 4 on Gold, 7 on Platinum.
| Feature | Starter | Gold | Platinum |
|---|---|---|---|
| Apps Marketplace (55+ Apps)One-click installs for live chat, reviews, popups, analytics, loyalty, search and more. | Included | Included | Included |
| App Extensions SDKBuild your own apps with the App Bridge SDK: theme blocks, checkout extensions, admin slots and post-purchase pages. | Not included | Not included | Included |
| App Functions (Cart, Discount, Shipping)Functions that transform carts, create discounts, customise shipping and payment options, and validate orders at checkout. | Not included | Not included | Included |
| API AccessFull API access to connect third-party services and build your own workflows. | Not included | Not included | Included |
| WebhooksReal-time event notifications for orders, products and more. | Not included | Included | Included |
| LaunchMyStore PluginsAdd extra features and customisation to your store with plugins. | Included | Included | Included |
| Shopify & WooCommerce ImporterBring your product catalog over from Shopify or WooCommerce. | Not included | Included | Included |
Team & support
How many staff accounts, and what support?
Staff accounts go from 1 on Starter to 5 on Gold and 10 on Platinum. Every plan has 24/7 support; Platinum adds priority support, onboarding and dedicated support. 3 features: 2 on Starter, 2 on Gold, 3 on Platinum.
| Feature | Starter | Gold | Platinum |
|---|---|---|---|
| Staff AccountsTeam members with role-based access to your admin. | 1 | 5 | 10 |
| Priority Support & OnboardingPriority support and personal onboarding help. | Not included | Not included | Included |
| 24/7 Customer SupportRound-the-clock customer support. | Included | Included | Dedicated support |
How is this page checked?
Every feature and plan mark comes from the LaunchMyStore plan comparison on the pricing page, and every price from the same plan data the pricing page uses. Where the product enforces a stricter plan rule than the comparison table shows, this page follows the product. Last updated November 10, 2026.
Prices are list prices in US dollars. The public code FLAT20 takes 20% off any plan. A Nova message or store action uses 10 credits.
Where to go next
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