CompareUpdated November 2026
LaunchMyStore vs Ecwid More included on the first plan.
Ecwid starts cheaper, at $5 a month for 10 products, and adds a store to a website you already have. LaunchMyStore Starter is $24 a month billed yearly for 100 products, with 104 storefront languages and AI tools included and free product reviews with Foundry Reviews, its own reviews app. On Ecwid, reviews and translations start on Business ($49) and AI descriptions on Unlimited ($119). Neither charges transaction fees.
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Included by default
What does LaunchMyStore include by default?
- 0% platform transaction feesOn every plan and every gateway. You pay only your payment provider's own rate.
- 104 storefront languagesIncluded by default on every plan.
- Nova AI agentSets up and runs your store from chat on every plan, with an MCP server for Claude, ChatGPT and Cursor.
- Product reviews, freeFree with Foundry Reviews, LaunchMyStore's own reviews app.
- Premium themesIncluded on every plan, with the visual theme editor.
- 34+ payment gatewaysStripe, PayPal, Square, Tap Payments, PayTabs and more, on every plan.
- POS included free on Platinum2 seats included. On Starter and Gold, POS is an add-on at $49 per store per month.
$24/mo
LaunchMyStore Starter, billed yearly
Ecwid Venture, its 100-product plan: $29/mo billed yearly
104
Storefront languages, included by default on every plan
Ecwid: 36, on Business ($49/mo) and up
Gold+
Shoppers pay in their own currency
Ecwid shows other currencies, but checkout is in your main one
Every plan
AI content tools and the Nova AI agent
Ecwid's AI product descriptions need Unlimited ($119/mo)
The short answer
LaunchMyStore or Ecwid: which fits your store?
Ecwid, part of Lightspeed, is built to add a store to a website you already run, and it is cheap at the very small end. LaunchMyStore is a full storefront platform with more languages, currencies and AI included on its lower plans.
Choose LaunchMyStore if
- You sell in several languages or currencies: 104 storefront languages included by default on every plan, and Gold and Platinum let shoppers pay in their own currency.
- You want product reviews (free with Foundry Reviews, LaunchMyStore's own reviews app), a staff account and AI tools on the entry plan, without moving up to Ecwid Business or Unlimited.
- You want to connect any of 34+ gateways from the first plan. Ecwid Starter takes Stripe, Square and PayPal only.
- You want premium themes on every plan, and a code editor for full control of the storefront, included on Gold and Platinum.
- You want an AI agent that sets up and runs the store from chat, plus an MCP server for Claude, ChatGPT or Cursor.
- You want a point of sale in the same admin, included free on Platinum (2 seats). Ecwid connects Square and Clover POS only on Unlimited.
Choose Ecwid if
- You already have a website on WordPress, Wix or Squarespace and want to add a store to it. Ecwid embeds into an existing site on every plan.
- You sell 10 products or fewer and want the lowest price: Ecwid Starter is $5 a month.
- Your catalog is between 1,000 and 2,500 products and you want to stay under $50 a month: Ecwid Business allows 2,500.
- You want to sync your catalog to Amazon, eBay or Walmart through Ecwid's marketplace apps (Business and up).
- You run Lightspeed Retail POS in a physical shop.
Side by side
How do LaunchMyStore and Ecwid compare, feature by feature?
Ecwid facts checked in November 2026 on Ecwid's pricing page and help center. US prices. Numbered notes link to each source.
| LaunchMyStore | Ecwid | |
|---|---|---|
| Cost | ||
| Entry plan | LaunchMyStoreStarter: $24/mo billed yearly, $30 monthly; 100 products | EcwidStarter: $5/mo; up to 10 products1 |
| Next plans up | LaunchMyStoreGold: $70/mo billed yearly, $83 monthly | EcwidVenture: $29/mo billed yearly, $35 monthly. Business: $49 / $65. Unlimited: $119 / $1491,2 |
| Transaction fees | LaunchMyStoreNone. 0% on all 34+ gateways | EcwidNone on any plan1 |
| Free plan or trial | LaunchMyStore7-day free trial, $0 to start | EcwidFour paid plans; a free plan only for stores opened through Wix3 |
| Store and design | ||
| Products | LaunchMyStore100 (Starter), 1,000 (Gold), 5,000 (Platinum) | Ecwid10 (Starter), 100 (Venture), 2,500 (Business), unlimited (Unlimited)1 |
| Themes | LaunchMyStorePremium themes and a theme editor on every plan | Ecwid70+ Instant Site templates on every plan1,15 |
| Product reviews | LaunchMyStoreFree with Foundry Reviews, LaunchMyStore's own reviews app | EcwidBuilt in on Business and up4 |
| Storefront languages | LaunchMyStore104 languages, included by default on every plan | Ecwid36 languages, on Business and up5 |
| Staff accounts | LaunchMyStore1 (Starter), 5 (Gold), 10 (Platinum) | EcwidNone on Starter or Venture; 2 on Business; unlimited on Unlimited1 |
| Add a store to an existing website | LaunchMyStoreRuns as its own storefront on your domain | EcwidEmbeds into WordPress, Wix, Squarespace or any site, every plan1 |
| Selling | ||
| Payment providers | LaunchMyStore34+ gateways on every plan | Ecwid70+ providers; Starter is limited to Stripe, Square and PayPal1,6 |
| Multiple currencies | LaunchMyStoreShoppers pay in their own currency, included on Gold and Platinum | EcwidPrices shown in other currencies through paid apps; checkout stays in your main currency7 |
| Subscriptions | LaunchMyStoreIncluded on Gold and Platinum, billed through Stripe | EcwidBusiness and up, through Lightspeed Payments or Stripe8 |
| Digital products | LaunchMyStoreIncluded on Gold and Platinum, delivered automatically after payment | EcwidVenture and up, files up to 25 GB9 |
| Point of sale | LaunchMyStoreIncluded free on Platinum (2 seats); on Starter and Gold, an add-on at $49 per store per month | EcwidLightspeed Retail from Business, billed separately; Square and Clover on Unlimited10,11 |
| AI | ||
| AI product descriptions | LaunchMyStoreAI content suite on every plan | EcwidOn the Unlimited plan12 |
| AI assistant | LaunchMyStoreNova AI agent and an MCP server on every plan | EcwidAI assistant in the site editor, in beta16 |
Included (plan noted where it starts higher) Via an app or add-on, or with a fee or limit Not available
Sources
Ecwid facts checked November 2026 on the pages listed. Plans and prices change, so confirm on Ecwid's own site before you decide. LaunchMyStore facts are from our pricing page.
- 1.Ecwid pricing
- 2.Changes to the Ecwid plan pricing after March 2, 2026 (Ecwid Help Center)
- 3.Ecwid plans (Ecwid Help Center)
- 4.Product reviews (Ecwid Help Center)
- 5.Translating your store (Ecwid Help Center)
- 6.Payment options for US stores (Ecwid Help Center)
- 7.Showing prices in multiple currencies (Ecwid Help Center)
- 8.Selling subscriptions (Ecwid Help Center)
- 9.Selling digital products (Ecwid Help Center)
- 10.Square POS integration (Ecwid Help Center)
- 11.Lightspeed Retail integration (Ecwid Help Center)
- 12.AI product descriptions (Ecwid Help Center)
- 13.Lightspeed Payments fees (Ecwid Help Center)
- 14.Exporting products (Ecwid Help Center)
- 15.Instant Site themes (Ecwid Help Center)
- 16.AI assistant in the site editor (Ecwid Help Center)
What you pay
What does a year on Ecwid or LaunchMyStore cost?
Both platforms charge 0% transaction fees, so the plan is the difference. Which one costs less depends on how many products you sell and what you need included.
A 100-product store with product reviews
Ecwid's product reviews start on Business; its Venture plan ($29/mo billed yearly) doesn't have them.
| Year one, billed yearly | LaunchMyStore | Ecwid |
|---|---|---|
| Plan | LaunchMyStore$288 (Starter) | Ecwid$588 (Business, $49 × 12)1,4 |
| Product reviews | LaunchMyStore$0 (Foundry Reviews, free) | EcwidIncluded on Business4 |
| Staff accounts | LaunchMyStore1 included | Ecwid2 on Business1 |
| Total | LaunchMyStore$288 | Ecwid$588 |
Without reviews, Ecwid Venture is $348 a year for 100 products. Starter suits stores without size or color variants; variants are included on Gold and Platinum.
A 500-product store with reviews, in three languages
| Year one, billed yearly | LaunchMyStore | Ecwid |
|---|---|---|
| Plan | LaunchMyStore$840 (Gold; Starter stops at 100 products) | Ecwid$588 (Business, $49 × 12)1 |
| Product reviews | LaunchMyStore$0 (Foundry Reviews, free) | EcwidIncluded on Business4 |
| Three storefront languages | LaunchMyStore$0 (included by default) | EcwidIncluded on Business5 |
| Total | LaunchMyStore$840 | Ecwid$588 |
Ecwid Business costs $252 less a year here and allows 2,500 products. Gold adds checkout in the shopper's currency, subscriptions, the code editor and five staff accounts.
Charging shoppers in their own currency
| Year one, billed yearly | LaunchMyStore | Ecwid |
|---|---|---|
| Plan | LaunchMyStore$840 (Gold) | Ecwid$588 (Business)1 |
| Multi-currency | LaunchMyStoreIncluded: checkout in the shopper's currency | Ecwid$54 (app at $4.49/mo): prices shown only, checkout in one currency7 |
| Total | LaunchMyStore$840 | Ecwid$642, one checkout currency |
Ecwid's help center says its currency apps display prices in several currencies while customers pay in the store's main currency.
How we calculated this: US list prices, billed yearly (Ecwid's per-month yearly price × 12). Card processing depends on the gateway you choose on either platform, so it is left out; on Lightspeed Payments it is 2.9% + 30¢ in the US. The public code FLAT20 takes 20% off any plan.
Why merchants switch
Why do merchants move from Ecwid?
The features Ecwid keeps for its higher plans that LaunchMyStore includes earlier.
104 languages on every plan
Ecwid translates a store into 36 languages from Business ($49/mo billed yearly). Every LaunchMyStore plan supports 104.
Checkout in the shopper's currency
Ecwid can show other currencies through a paid app, but customers pay in your main currency. On LaunchMyStore Gold and Platinum they pay in theirs.
Reviews and a staff seat from the start
Ecwid adds product reviews and staff accounts on Business. On LaunchMyStore Starter, reviews are free with Foundry Reviews and one staff account is included.
AI on every plan
Ecwid's AI product descriptions need Unlimited. LaunchMyStore includes the AI content suite and the Nova AI agent on every plan.
34+ gateways on the entry plan
Ecwid Starter takes Stripe, Square and PayPal only. LaunchMyStore Starter connects any of 34+ gateways, at 0% platform fees.
Liquid themes and a code editor
LaunchMyStore themes use Liquid, and Gold and Platinum include a code editor for full control of the storefront.
Moving from Ecwid
How do you move from Ecwid to LaunchMyStore?
Ecwid exports your catalog as a CSV file on Venture and up. Book a free call if you'd like help with the import.
Step 1
Start your free trial
Create your store for $0 and take 7 days to set it up.
Step 2
Export from Ecwid
In Ecwid, go to Catalog → Data Import & Export and choose Export Catalog to download a CSV.
Step 3
Match the columns
Copy titles, descriptions, prices, SKUs and image links into LaunchMyStore's product CSV template.
Step 4
Import into LaunchMyStore
Open Products, choose the bulk import and upload the file.
Step 5
Connect your payments
Use Stripe, PayPal, Square or any of 34+ gateways, with 0% platform fees.
Step 6
Choose a theme and go live
Pick a premium theme, connect your domain and place a test order.
Frequently asked questions
Pricing, fees, moving your catalog and where Ecwid is the better fit.
Still deciding? Email usKeep comparing
How LaunchMyStore compares with other platforms
LaunchMyStore vs Shopify
A lower entry price, premium themes included, free reviews from our own app and no extra fee for your own gateway.
LaunchMyStore vs WooCommerce
WooCommerce is free to install. Hosting, extensions and upkeep aren't.
LaunchMyStore vs Wix
A store-first platform you can re-theme any time, with no fee on subscriptions.
LaunchMyStore vs BigCommerce
BigCommerce moves you up a plan as sales grow. LaunchMyStore plans don't cap your sales.
LaunchMyStore vs Squarespace
0% platform fees on every plan, 34+ gateways and 104 languages built in.
LaunchMyStore vs Square Online
Choose any of 34+ gateways instead of Square only, and sell in 104 languages.
LaunchMyStore vs Etsy
Your own store with 0% platform fees next to Etsy's 6.5% per order, with the math worked through.
LaunchMyStore vs Salla
Salla is cheaper for Saudi stores selling at home. LaunchMyStore suits selling abroad.
LaunchMyStore vs Zid
Zid Pay fees worked through in SAR, and 104 languages against Zid's two.
All platforms side by side
Shopify, WooCommerce, Wix, BigCommerce and Squarespace in one table.
Sell in 104 languages from the first plan.
Start your 7-day free trial for $0.
0% platform transaction fees on every plan.