CompareUpdated November 2026
LaunchMyStore vs Square Online Choose your own payment provider.
Square Online has a $0 plan and keeps in-store and online sales in one system, but it takes payments through Square only and shows a Square banner on the free plan. LaunchMyStore Starter is $24 a month billed yearly, connects 34+ gateways at 0% platform fees and includes 104 storefront languages.
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Included by default
What does LaunchMyStore include by default?
- 0% platform transaction feesOn every plan and every gateway. You pay only your payment provider's own rate.
- 104 storefront languagesIncluded by default on every plan.
- Nova AI agentSets up and runs your store from chat on every plan, with an MCP server for Claude, ChatGPT and Cursor.
- Product reviews, freeFree with Foundry Reviews, LaunchMyStore's own reviews app.
- Premium themesIncluded on every plan, with the visual theme editor.
- 34+ payment gatewaysStripe, PayPal, Square, Tap Payments, PayTabs and more, on every plan.
- POS included free on Platinum2 seats included. On Starter and Gold, POS is an add-on at $49 per store per month.
$24/mo
LaunchMyStore Starter, billed yearly
Square Plus: $49/mo per location; Free: $0 with a Square banner
34+
Payment gateways to choose from
Square Online takes payments through Square only
104
Storefront languages, included by default on every plan
Square translates through Weglot on Plus and Premium
Gold+
Shoppers pay in their own currency
Square processes payments in your country's currency
The short answer
LaunchMyStore or Square Online: which fits your store?
Square Online is the natural pick when Square already runs your counter: one inventory, one payments account. LaunchMyStore is for stores that sell mainly online and want to choose their gateway, languages and currencies.
Choose LaunchMyStore if
- You want to choose your payment provider, such as Stripe, PayPal or a local gateway, rather than use Square only.
- You sell internationally: 104 storefront languages included by default on every plan, and shoppers pay in their own currency on Gold and Platinum.
- You want your own domain at a low yearly price. Starter is $288 a year; Square needs Plus ($49/mo) for a custom domain.
- You sell digital downloads and want them delivered automatically after payment (included on Gold and Platinum).
- You want an AI agent that builds and runs the store from chat, plus an MCP server for Claude, ChatGPT or Cursor.
- You want product reviews free with Foundry Reviews, LaunchMyStore's own reviews app; Square's automatic review requests need Plus ($49/mo).
Choose Square Online if
- You already sell in person with Square POS and want in-store and online inventory in one system.
- You want to start for $0 a month and pay only card fees.
- You run a restaurant and want Square's commission-free online ordering, pickup and local delivery.
- You want discounted US shipping labels and Facebook and Instagram selling on a free plan.
- You have one location and want the lowest bill at larger sizes: Square Plus costs less than LaunchMyStore Gold (see the cost examples below).
Side by side
How do LaunchMyStore and Square Online compare, feature by feature?
Square facts checked in November 2026 on Square's US plans page, fee page and help center. Square lists monthly prices only, charged per location. Numbered notes link to each source.
| LaunchMyStore | Square Online | |
|---|---|---|
| Cost | ||
| Entry plan | LaunchMyStoreStarter: $24/mo billed yearly, $30 monthly | Square OnlineFree: $0/mo, with a Square banner and a square.site address1,5,13 |
| Next plans up | LaunchMyStoreGold: $70/mo billed yearly, $83 monthly | Square OnlinePlus: $49/mo per location. Premium: $149/mo per location1 |
| Online card rate | LaunchMyStoreYour gateway's rate; Stripe's standard US rate is 2.9% + 30¢12 | Square Online3.3% + 30¢ (Free); 2.9% + 30¢ (Plus and Premium)1,2 |
| Free trial | LaunchMyStore7 days, $0 to start | Square Online30 days on Plus and Premium; Free has no monthly fee1 |
| Store and design | ||
| Custom domain | LaunchMyStoreOn every plan | Square OnlinePlus and Premium; Free uses a square.site address1,13 |
| Themes | LaunchMyStorePremium themes and a theme editor on every plan | Square OnlineCustomizable themes and premium stock photos on Plus and Premium1 |
| Product reviews | LaunchMyStoreFree with Foundry Reviews, LaunchMyStore's own reviews app | Square OnlineAutomatic review requests on Plus and Premium1 |
| Storefront languages | LaunchMyStore104 languages, included by default on every plan | Square OnlinePlus and Premium, through the Weglot integration or manual translation6 |
| Selling | ||
| Payment gateways | LaunchMyStore34+, including Stripe, PayPal and Square | Square OnlineSquare only, plus Apple Pay, Google Pay, Afterpay and Cash App Pay4 |
| Multiple currencies | LaunchMyStoreShoppers pay in their own currency, included on Gold and Platinum | Square OnlinePayments in your country's currency only7 |
| Subscriptions | LaunchMyStoreIncluded on Gold and Platinum, billed through Stripe | Square OnlinePlus and Premium; no custom billing dates1,9 |
| Digital products | LaunchMyStoreIncluded on Gold and Platinum, delivered automatically after payment | Square OnlineEvery plan, but you email the file yourself or add SendOwl8 |
| Point of sale | LaunchMyStoreIncluded free on Platinum (2 seats); on Starter and Gold, an add-on at $49 per store per month | Square OnlineSquare POS on every plan; in-store and online stay in sync1,3 |
| AI | ||
| AI product descriptions | LaunchMyStoreAI content suite on every plan | Square OnlineGenerate item descriptions with AI10 |
| AI assistant | LaunchMyStoreNova AI agent and an MCP server on every plan | Square OnlineSquare AI for business recommendations, in beta1 |
Included (plan noted where it starts higher) Via an app or add-on, or with a fee or limit Not available
Sources
Square Online facts checked November 2026 on the pages listed. Plans and prices change, so confirm on Square Online's own site before you decide. LaunchMyStore facts are from our pricing page.
- 1.Square Online plans (US)
- 2.Square fees (US)
- 3.Square Online overview
- 4.Accept payments on your Square Online site (Square Support)
- 5.Adding sections to your pages: the Square banner (Square Support)
- 6.Translate your Square Online site (Square Support)
- 7.Accepted cards and currencies (Square Support)
- 8.Sell non-physical items (Square Support)
- 9.Get started with subscriptions (Square Support)
- 10.Create and edit items (Square Support)
- 11.Import and export items (Square Support)
- 12.Stripe pricing (US)
- 13.Use a free square.site subdomain (Square Support)
- 14.Weglot pricing
What you pay
What does a year on Square Online or LaunchMyStore cost?
With a custom domain, both start with a plan price and then the same card rate if you use Stripe on LaunchMyStore. The gap is the plan, and it changes direction as you grow.
$5,000 a month in online sales, simple products, two languages
100 orders of $50 a month, paid by card online, own domain, with the store in a second language. Square translates through Weglot.
| Year one | LaunchMyStore | Square Online |
|---|---|---|
| Plan | LaunchMyStore$288 (Starter, billed yearly) | Square Online$588 (Plus, $49 × 12)1 |
| Card fees on $60,000 | LaunchMyStore$2,100 (Stripe, 2.9% + 30¢)12 | Square Online$2,100 (2.9% + 30¢)2 |
| A second storefront language | LaunchMyStore$0 (included by default) | Square Online$170 (Weglot Starter, €150/yr)6,14 |
| Total | LaunchMyStore$2,388 | Square Online$2,858 |
Square Free can't translate the site (translation is on Plus and Premium); in one language it would cost $2,340 a year in card fees alone (3.3% + 30¢), with a Square banner and a square.site address. Starter suits stores without size or color variants.
$20,000 a month in online sales, with variants, two languages
400 orders of $50 a month. Variants are included on LaunchMyStore Gold and Platinum.
| Year one | LaunchMyStore | Square Online |
|---|---|---|
| Plan | LaunchMyStore$840 (Gold, billed yearly) | Square Online$588 (Plus, $49 × 12)1 |
| Card fees on $240,000 | LaunchMyStore$8,400 (Stripe, 2.9% + 30¢)12 | Square Online$8,400 (2.9% + 30¢)2 |
| A second storefront language | LaunchMyStore$0 (included by default) | Square Online$170 (Weglot Starter, €150/yr)6,14 |
| Total | LaunchMyStore$9,240 | Square Online$9,158 |
Square Plus costs $82 less a year here. Gold adds checkout in the shopper's currency, 104 languages, a choice of 34+ gateways and automatic digital delivery. Square's plan fee is per location, so a second location doubles it.
How we calculated this: Card fees = orders × (order value × percentage + fixed fee), at each platform's published US online rate; LaunchMyStore uses Stripe's standard US rate as the example gateway. Plans at list price: LaunchMyStore billed yearly, Square monthly × 12 because Square lists no yearly price. Weglot at its yearly Starter price (€150, which Weglot shows as about $170; it charges in euros). Sales tax, refunds, disputes and international cards are left out.
Why merchants switch
Why do merchants move from Square Online?
What changes when the website runs on its own platform instead of the payments company's.
Pick your payment provider
Square Online takes payments through Square only. LaunchMyStore connects 34+ gateways, including Stripe, PayPal and Square, with 0% platform fees.
Sell in 104 languages
Square translates sites on Plus and Premium through Weglot. Every LaunchMyStore plan supports 104 storefront languages.
Charge in the shopper's currency
Square processes payments in your country's currency. LaunchMyStore Gold and Platinum let shoppers pay in theirs.
Digital products that deliver themselves
On Square Online you email the file to the buyer yourself or add SendOwl. LaunchMyStore delivers digital files automatically after payment.
Your own domain from the first plan
Square Free uses a square.site address with a Square banner, and a custom domain starts on Plus at $49/mo. Every LaunchMyStore plan includes a custom domain.
An AI agent and MCP on every plan
Nova works inside your admin, and the MCP server lets Claude, ChatGPT or Cursor manage products, orders and discounts.
Moving from Square Online
How do you move from Square Online to LaunchMyStore?
Square exports your item library as a CSV, and you can keep Square as your payment gateway on LaunchMyStore. Book a free call if you'd like help.
Step 1
Start your free trial
Create your store for $0 and take 7 days to set it up.
Step 2
Export from Square
In Square Dashboard, open Items, choose Actions → Export Library and download the CSV.
Step 3
Match the columns
Copy names, descriptions, prices, SKUs and image links into LaunchMyStore's product CSV template.
Step 4
Import into LaunchMyStore
Open Products, choose the bulk import and upload the file.
Step 5
Connect your payments
Keep Square, or add Stripe, PayPal or any of 34+ gateways, with 0% platform fees.
Step 6
Choose a theme and go live
Pick a premium theme, connect your domain and place a test order.
Frequently asked questions
Pricing, fees, moving your catalog and where Square Online is the better fit.
Still deciding? Email usKeep comparing
How LaunchMyStore compares with other platforms
LaunchMyStore vs Shopify
A lower entry price, premium themes included, free reviews from our own app and no extra fee for your own gateway.
LaunchMyStore vs WooCommerce
WooCommerce is free to install. Hosting, extensions and upkeep aren't.
LaunchMyStore vs Wix
A store-first platform you can re-theme any time, with no fee on subscriptions.
LaunchMyStore vs BigCommerce
BigCommerce moves you up a plan as sales grow. LaunchMyStore plans don't cap your sales.
LaunchMyStore vs Squarespace
0% platform fees on every plan, 34+ gateways and 104 languages built in.
LaunchMyStore vs Ecwid
104 languages by default, free reviews and a staff seat on the entry plan; Ecwid adds them on Business.
LaunchMyStore vs Etsy
Your own store with 0% platform fees next to Etsy's 6.5% per order, with the math worked through.
LaunchMyStore vs Salla
Salla is cheaper for Saudi stores selling at home. LaunchMyStore suits selling abroad.
LaunchMyStore vs Zid
Zid Pay fees worked through in SAR, and 104 languages against Zid's two.
All platforms side by side
Shopify, WooCommerce, Wix, BigCommerce and Squarespace in one table.
Your store, your choice of gateway.
Start your 7-day free trial for $0.
0% platform transaction fees on every plan.