How to move from Etsy to your own store on LaunchMyStore
Download your listings from Etsy as a CSV, copy the columns into LaunchMyStore's product template and upload it; that works on every plan. Your Etsy shop, reviews and listing links stay on Etsy, so you can keep it open and run both. On your own store, Etsy's 6.5% transaction fee and $0.20 listing fees no longer apply.1
By Shivam Wadhwa, Founder, LaunchMyStoreLast updated Facts checked November 2026
In short
- What moves
- Listing titles, descriptions, prices, quantities, tags, SKUs and up to 5 photos each, through the LaunchMyStore CSV template. Variations are added by hand. Reviews, buyers and your Etsy shop URL stay on Etsy.
- How long
- Mapping the listings CSV takes an afternoon. Leave a week for photos, design, payments, a test order and your domain: the length of the 7-day free trial.
- What it costs
- $0 for the trial, then Starter at $24/mo billed yearly ($288 a year), or Gold at $70/mo ($840) for variations. No listing or per-sale platform fees; you pay your payment gateway's rate.
- Which plan
- Any plan can import through the CSV template, up to 100 products on Starter. Product variations (sizes, colors, personalization options) are included on Gold and Platinum; Gold holds 1,000 products.
Included by default
What do you get on your own LaunchMyStore store that Etsy doesn't give you?
Your own LaunchMyStore store comes with premium themes, 104 storefront languages, 34+ payment gateways with 0% platform transaction fees, the Nova AI agent, a free reviews app and your own domain. On Etsy, every order carries a 6.5% transaction fee and every listing $0.20, and your shop lives on Etsy's pages under Etsy's rules.1,9
0% platform transaction fees
On every plan and every gateway. You pay only your payment provider's own rate.
On Etsy: 6.5% of every order total, plus $0.20 a listing.1
104 storefront languages
Included by default on every plan. There's no language app to install.
Premium themes
Included on every plan, with a visual theme editor, and you can switch themes at any time.
34+ payment gateways
Stripe, PayPal, Square, Authorize.Net and more, on every plan.
On Etsy: Etsy Payments: 3% + $0.25 per US order.2
Nova AI agent
In your admin on every plan, with 500, 1,000 or 2,000 Nova credits a month on Starter, Gold and Platinum, plus an MCP server for Claude, ChatGPT and Cursor.
Product reviews
Foundry Reviews, LaunchMyStore's own reviews app, is free to install from the app marketplace.
On Etsy: Your reviews stay on your Etsy shop; you can download them as a file.7
Point of sale
Included free on Platinum, with 2 seats. On Starter and Gold, POS is an add-on at $49 per store per month.
Hosting and 24/7 support
Hosting, security, platform updates and 24/7 support are part of every plan.
On Etsy: Included too.
LaunchMyStore lines are from the pricing page and the admin; Etsy lines link to Etsy's own pages, checked November 2026.
What moves
What moves from Etsy to LaunchMyStore, and how?
Your listings move by file: Etsy lets you download active listings as a CSV, and you copy its columns into LaunchMyStore's product template. Everything tied to Etsy's marketplace stays there, including reviews, your shop URL, listing links and Etsy search traffic. The table gives the method and plan for each item.
| What | Moves? | How | Plan |
|---|---|---|---|
| Listings | In part | Download the listings CSV from Shop Manager → Settings → Options → Download Data:5 title, description, price, quantity, tags, materials, image links and SKU. Copy them into LaunchMyStore's template and upload under Products → the arrow beside Add New Product → Bulk Upload Products → Upload CSV. | PlanEvery plan |
| Variations | In part | Etsy's help page doesn't list variations among the file's columns.5 Add sizes, colors and other options as variant rows in the template or in the product editor. | PlanIncluded on Gold and Platinum |
| Photos | In part | A LaunchMyStore product holds 5 images plus one per variant. Put the first 5 Etsy image links in the template's image columns and they're copied into your store. | PlanEvery plan |
| Shop sections | In part | Recreate them as categories under Products → Categories and assign products. | PlanEvery plan |
| Reviews | Doesn't move | Etsy lets you download your reviews as a JSON file,7 but they stay on Etsy and don't import. On your store, new reviews collect through Foundry Reviews, LaunchMyStore's free reviews app. | PlanEvery plan |
| Orders and buyers | Doesn't move | Download your sold orders as a CSV6 for your records; they don't import. Read Etsy's seller policies before contacting past buyers outside Etsy. | Plan— |
| Shop and listing links | Doesn't move | Stay on Etsy. Listing URLs stay fixed once published and Etsy controls their redirects,8 so they can't forward to your store. | Plan— |
| Domain | Moves | Register a domain with any registrar and connect it in Settings → Domains with a CNAME and a TXT record. SSL is issued automatically. | PlanEvery plan |
| Payments | Moves | Etsy Payments stays on Etsy. Connect Stripe, PayPal, Square or another of 34+ gateways, with 0% platform fees. | PlanEvery plan |
| Shop design | In part | Pick a LaunchMyStore theme (premium themes are included) and add your banner, logo and colors in the visual editor. | PlanEvery plan |
| Etsy's search traffic | Doesn't move | Doesn't come with you. Plan how buyers will find the new store: your email list, social profiles, search and ads. | Plan— |
- Moves imports with the file, or connects directly
- In part partly, or rebuilt in the admin
- Doesn't move keep your export as a record
Your Etsy links
What happens to my Etsy shop and its links?
Nothing, unless you close it. Your Etsy shop, listing links and reviews stay on etsy.com, and Etsy controls their redirects, so links to Etsy can't be forwarded to your store. Your LaunchMyStore store starts on its own domain with its own URLs, and search engines learn them from the sitemap it serves.
Etsy also limits how you point buyers elsewhere: its help center says your shop announcement and vacation auto-reply shouldn't be used to direct buyers to buy from your own website.9 Promote the new store through channels you own, such as your email list, social profiles and packaging inserts, and check Etsy's seller policies before you mention it on Etsy.
Your new store's URLs follow one pattern: /products/handle for products, /collections/handle for categories, /pages/handle and /blogs/blog/post. The store serves /sitemap.xml with all of them; add it in Google Search Console and Bing Webmaster Tools when the domain is live.
| On Etsy | On LaunchMyStore |
|---|---|
| etsy.com/listing/… | /products/handle |
| Shop sections | /collections/handle |
| About and policies | /pages/handle |
Etsy links keep pointing at Etsy. Your store's URLs are new, on your own domain.
Step by step
How do I move from Etsy to my own store, step by step?
Build the store on its free launchmystore.io address while your Etsy shop keeps selling. In order: start the trial, download your listings, copy them into LaunchMyStore's CSV template and upload it, add variations and photos, set up the theme, payments and shipping, place a test order, connect a domain, then decide whether to keep Etsy open.
- 01
Start your free trial
Create your store for $0. You get 7 days and a free yourstore.launchmystore.io address to build on; nothing you do here touches your Etsy shop.
- 02
Download your Etsy listings
In Shop Manager, go to Settings → Options → Download Data and download the listings CSV.5 It covers active listings.
- 03
- 04
Copy your listings into the LaunchMyStore template
Open Products → the arrow beside Add New Product → Bulk Upload Products → Upload CSV and download the sample file. Paste titles, descriptions, prices, quantities, tags, SKUs and up to 5 image links per product into the matching columns.
Help: upload products in bulk with CSV - 05
Upload, then add variations
Upload the file, check prices and stock, and add variant rows or variants in the product editor for sizes, colors and options (included on Gold and Platinum).
- 06
Choose a theme and add your pages
Pick a premium theme, add your logo and colors, and create pages for your about story, shipping and returns.
- 07
Connect payments, shipping and taxes
Connect Stripe, PayPal, Square or another of 34+ gateways, then set your shipping zones and tax settings. Sales on your own store are yours to tax, so check what applies where you sell.
- 08
Place a test order
Buy a product on the launchmystore.io address to check checkout, payment, emails and stock, and refund it from the order page.
- 09
Connect your domain
Register a domain, then in Settings → Domains add the CNAME and TXT records shown. SSL is issued automatically; the admin's instructions estimate 5–15 minutes for DNS to update.
Help: connect a custom domain - 10
Decide what happens to your Etsy shop
Keep it open and sell in both places, updating stock in each when something sells, or put it on vacation or close it once your own store is bringing in orders.
Timeline
How long does it take to move from Etsy to your own store?
Plan on about a week, which fits inside the 7-day free trial. Copying the listings CSV into LaunchMyStore's template takes an afternoon, and variations are added by hand. The longer job comes after launch: bringing your first visitors without Etsy's marketplace search, so start building that audience before the store goes live.
| When | What you do |
|---|---|
| Day 1 | Start the trial, download listings, orders and reviews from Etsy. |
| Day 2 | Copy listings into the LaunchMyStore template and upload; check photos and stock. |
| Day 3 | Add variations, create categories from your shop sections. |
| Day 4 | Choose a theme, add your logo and colors, write your about, shipping and returns pages. |
| Day 5 | Connect payments, set shipping zones and taxes, review order emails. |
| Day 6 | Register a domain, place and refund test orders. |
| Day 7 | Connect the domain, announce the store to your email list and social followers. |
A sample plan, not a guarantee: it assumes a catalog that fits one file.
Cost of switching
How do Etsy's fees compare with running your own store?
A year on Etsy and on LaunchMyStore, in each example
List prices, platform fees and the paid apps needed to match what LaunchMyStore includes; card processing excluded on both. The tables under the chart show every line.
- Etsy
- LaunchMyStore
Example 1 · $1,000 a month in sales
Example 2 · $5,000 a month in sales
Example 3 · $5,000 a month, with 10% of sales from Offsite Ads
Example 1
$1,000 a month in sales
$40 average item, one item per order: 300 items a year. LaunchMyStore Starter, no variations.
| Per year | Etsy | LaunchMyStore |
|---|---|---|
| Listing fees | Etsy$60 ($0.20 × 300)1 | LaunchMyStore$0 |
| Transaction fees | Etsy$780 (6.5% × $12,000)1 | LaunchMyStore$0 |
| Plan | Etsy$0 | LaunchMyStore$288 (Starter) |
| Total | Etsy$840 | LaunchMyStore$288 |
$552 less on LaunchMyStore.
Example 2
$5,000 a month in sales
Same $40 average item: 1,500 items a year. LaunchMyStore Gold, for variations.
| Per year | Etsy | LaunchMyStore |
|---|---|---|
| Listing fees | Etsy$300 ($0.20 × 1,500)1 | LaunchMyStore$0 |
| Transaction fees | Etsy$3,900 (6.5% × $60,000)1 | LaunchMyStore$0 |
| Plan | Etsy$0 | LaunchMyStore$840 (Gold) |
| Total | Etsy$4,200 | LaunchMyStore$840 |
$3,360 less on LaunchMyStore.
Example 3
$5,000 a month, with 10% of sales from Offsite Ads
The second example, with $6,000 of sales attributed to Offsite Ads at 12% (shops with $10,000+ a year).
| Per year | Etsy | LaunchMyStore |
|---|---|---|
| Listing and transaction fees | Etsy$4,2001 | LaunchMyStore$0 |
| Offsite Ads fees | Etsy$720 (12% × $6,000)3 | LaunchMyStore$0 |
| Plan | Etsy$0 | LaunchMyStore$840 (Gold) |
| Total | Etsy$4,920 | LaunchMyStore$840 |
$4,080 less on LaunchMyStore.
One-time costs of the move
- LaunchMyStore while you build
- $0 for the 7-day trial
- Theme
- $0: premium themes are included
- Domain
- Your registrar's price for a new domain
- Marketing
- Budget for bringing your own visitors: Etsy's marketplace search doesn't come with you
How we calculated this
- Etsy fees from Etsy's help center, checked November 2026: $0.20 per listing (charged again for each extra quantity sold and when a listing auto-renews), 6.5% of the order total including shipping, and Offsite Ads at 15%, or 12% for shops with $10,000 or more in sales over 365 days, capped at $100 per order. We counted $0.20 per item sold and left out renewals of unsold listings, so Etsy's real figure is a little higher.
- Payment processing is left out of both columns: Etsy charges 3% + $0.25 per US order,2 and on LaunchMyStore you pay your gateway's own rate. Etsy Plus, if you use it, adds $120 a year.4
- Like for like: Etsy needs no paid app to match what's counted here, so only Etsy's own fees appear. Reviews are free on both: Etsy keeps them on your Etsy shop,7 and LaunchMyStore's reviews app costs $0.
- These figures leave out what Etsy's fees buy: buyers already searching Etsy. On your own store you bring the traffic, so set aside part of the difference for marketing. The public code FLAT20 takes 20% off any plan.
- Run your own numbers in the ecommerce platform cost calculator, or see what each plan includes on the pricing page.
The honest part
When should you stay on Etsy?
Stay, or run both, while most of your orders start with an Etsy search and you don't yet have an email list or social following of your own. Etsy's fees pay for buyers who are already looking; your own store pays off as more buyers come to you directly.
- Your orders come from Etsy search and you have no audience of your own yet.
- You'd rather not handle your own payments, taxes and customer service.
For the full feature-by-feature picture, read LaunchMyStore vs Etsy or compare every platform.
Questions about moving from Etsy
Can I move my Etsy shop to my own website?
Your listings, yes. Download them from Shop Manager as a CSV, copy the columns into LaunchMyStore's product template and upload it. Your reviews, shop URL and listing links stay on Etsy and can't be redirected, so most of the work after the move is bringing your own buyers to the new store.
Can I keep selling on Etsy while I run my own store?
Yes. Nothing on LaunchMyStore changes your Etsy shop, so you can sell in both places. LaunchMyStore doesn't sync stock with Etsy, so update quantities in both when something sells. Etsy says your shop announcement shouldn't direct buyers to buy from your own website, so promote the store through your own channels.
Can I import Etsy listings into LaunchMyStore?
Through the CSV template. LaunchMyStore has no Etsy importer, so copy the title, description, price, quantity, tags, SKU and image columns from Etsy's listings download into LaunchMyStore's template and upload it under Products → Bulk Upload Products. Up to 5 photos per product come across; add variations afterwards.
Do my Etsy reviews move to my own store?
No. Etsy lets you download your reviews as a JSON file, but there is no way to import them, and they stay visible on your Etsy shop. On LaunchMyStore, new reviews collect through Foundry Reviews, LaunchMyStore's free reviews app, from your first orders. Ask customers before quoting old reviews as testimonials.
How much do Etsy fees cost compared with my own store?
At $1,000 a month in sales, Etsy's listing and 6.5% transaction fees come to about $840 a year, against $288 for LaunchMyStore Starter. At $5,000 a month they reach about $4,200, against $840 for Gold. Payment processing is charged on both, and Offsite Ads add more on Etsy.
Which LaunchMyStore plan do I need after Etsy?
Starter ($24 a month billed yearly) for up to 100 products without variations; the CSV template works on every plan. Product variations for sizes, colors or other options are included on Gold and Platinum; Gold ($70 a month billed yearly) holds 1,000 products and also includes digital products and subscriptions.
Will I lose Etsy's traffic if I move?
Only if you close the Etsy shop. Your own store doesn't get Etsy's marketplace search, so its visitors come from you: your email list, social profiles, search engines and ads. You can keep Etsy open while the new store builds an audience, and close it later if the numbers say so.
Sources
Where do these facts come from?
Every Etsy figure on this page comes from Etsy's own pricing or help pages, checked in November 2026 and numbered below. LaunchMyStore prices come from our pricing page, and what the importer, storefront and domain setup do was checked in LaunchMyStore's own code, not taken from marketing copy.
- 1.What are the fees and taxes for selling on Etsy? (Etsy Help)
- 2.What are payment processing fees for selling on Etsy? (Etsy Help)
- 3.How Etsy's Offsite Ads work (Etsy Help)
- 4.What is Etsy Plus? (Etsy Help)
- 5.How to download your listing information (Etsy Help)
- 6.How to download a spreadsheet of your sold transactions (Etsy Help)
- 7.How the review system works for sellers (Etsy Help)
- 8.Newly crafted Etsy updates for your shop (Etsy Help)
- 9.How to manage vacation mode for your shop (Etsy Help)
Plans and prices change. Confirm on Etsy's site before you decide, and tell us at [email protected] if something here is out of date.
Keep reading
- LaunchMyStore vs EtsyFeatures, fees and plans side by side with Etsy.
- Compare every platformShopify, WooCommerce, Wix, BigCommerce and Squarespace in one table.
- Plans and pricingStarter, Gold and Platinum, with every limit and feature.
- All LaunchMyStore featuresThemes, checkout, payments, AI, POS and apps.
- Ecommerce platform cost calculatorPut in your own sales and apps.
- Book a free demoBuilt around your products. We'll help you plan the move.
- Help: upload products in bulkEvery column of LaunchMyStore's CSV template.
- LaunchMyStore help centerSetup guides for domains, payments, shipping and more.
- Move from ShopifyThe closest match. Shopify's product CSV uploads as is, and /products/ and /collections/ links keep their paths.
- Move from WooCommerceProducts and variations upload with the WooCommerce importer. Hosting, updates and plugin renewals stop being your job.
- Move from WixYour Wix product export goes in through LaunchMyStore's CSV template. Pages and blog posts are rebuilt, and you can change themes later.
Build it on a free trial. Switch when it's ready.
Your Etsy shop keeps selling while you set up. A free demo is built around your products, and we'll help you plan the move.
Found us through ChatGPT, Claude, Perplexity or Gemini? New stores get 2,000 bonus Nova AI credits that never expire with code ASKAI. See the offer