Best Wix Alternatives for Ecommerce in 2026: Costs & Fees

What Does Wix Cost in 2026?

Wix has five site plans, and only three can sell. Core is the cheapest plan that accepts online payments, at $29 a month billed yearly or $36 billed monthly. Business costs $39 or $46, and Business Elite $159 or $172. The Free plan and Light ($17 yearly, $24 monthly) can't take payments (Wix, October 2026).

Wix Plan	Billed Yearly (per month)	Billed Monthly	Storage	Can It Sell?
Free	$0	$0	—	No
Light	$17	$24	2 GB	No
Core	$29	$36	50 GB	Yes — "Basic eCommerce"
Business	$39	$46	100 GB	Yes — "Standard eCommerce"
Business Elite	$159	$172	Unlimited	Yes — "Advanced eCommerce"

Paying month to month on Core costs $432 a year instead of $348. Card processing is extra: Wix Payments charges 2.9% + $0.30 per US card payment, 3.7% + $0.30 for American Express and 3.49% + $0.49 for PayPal (Wix Help Center, October 2026). Wix's payment docs list no commission on store orders, but its Pricing Plans app for memberships adds a tiered fee; Wix's own example is 2%.

Why Do Sellers Leave Wix?

Mostly for structural limits, not design. You can't switch an existing Wix site to a different template, you can't export the site, and a site can have at most 100 static pages. Wix is generous on product count, at 50,000, but tighter on variants: 1,000 per product, 6 options and 100 choices per option (Wix Help Center).

• Template lock-in: Wix says "it's not possible to switch to a different template for a site you already created." A fresh Wix site doesn't bring over your layout, store data, contacts or members.
• No export: a Wix site and its pages can't be downloaded, so leaving means rebuilding them.
• Page cap: 298 pages per site, no more than 100 of them static; dynamic item pages don't count.
• Variant caps: 1,000 variants covers a lot, but a product with seven attributes won't fit the six-option limit.
• Multi-currency sits higher up: the currency converter needs Business or Business Elite.

None of this means Wix is shrinking. Wix reported about 304.2 million registered users and 6.1 million premium subscriptions at the end of 2025 (Wix Form 20-F), and transaction revenue grew 12% year over year to $71.5 million in Q2 2026 (Wix Form 6-K). W3Techs puts Wix on 4.2% of all websites in October 2026. It is simply a site builder first, and its limits show once the store becomes the business.

What Should You Look for in a Wix Alternative?

Look for what Wix makes hard: a fair price on the plan that can sell, no per-sale platform fee on the payment provider you want, limits that fit your catalog, and freedom to change your design later. Then check what forces an upgrade, because some platforms move you up a plan as sales grow.

Compare yearly and monthly prices, and size for next year's catalog, not today's. Our complete guide to choosing the best ecommerce platform covers the full scoring method.

What Are the Best Wix Alternatives in 2026?

The six strongest Wix alternatives for selling are LaunchMyStore, Shopify, BigCommerce, Squarespace, WooCommerce and Ecwid. Each fixes a different Wix limit: commerce depth (LaunchMyStore and Shopify), large catalogs (BigCommerce), design (Squarespace), ownership (WooCommerce), or a better store with no migration at all (Ecwid).

How we compared them: we read each platform's US pricing page and help docs on October 19, 2026. Prices are US dollars per month; "billed yearly" is the monthly rate on an annual plan. Anything a vendor didn't state, we left out.

1. LaunchMyStore — Best All-in-One Value

LaunchMyStore is a hosted platform built for selling, not general site building. Starter costs $24/month billed yearly ($288/year) or $30 month to month — currently 20% off with the public FLAT20 code ($19.20/month billed yearly) — with a 7-day free trial. It charges 0% platform transaction fees; you pay only your gateway's rate, across 34+ payment gateways. Starter includes premium themes, the theme editor, advanced SEO tools, the Nova AI agent, and price list and B2B support.

Check the tiers against your catalog. Starter covers 100 products without variants; sizes and colours, multi-currency, digital products, subscriptions and Printful or Printify need Gold ($70/month billed yearly or $83 monthly, up to 1,000 products). Point of sale is on Platinum. The marketplace lists 55+ apps against Shopify's 8,000+, and the importer on Gold covers Shopify and WooCommerce, not Wix. See the pricing page or start a free trial.

2. Shopify — Best App Ecosystem

Shopify is the largest dedicated ecommerce platform, on 5.3% of all websites (W3Techs, October 2026), and Shopify says its app store has 8,000+ apps. Basic costs $29/month billed yearly or $39 monthly, and Grow $79 or $105 (Shopify, October 2026). The Starter plan isn't available to new stores. On Basic, Shopify Payments charges from 2.9% + $0.30 per US online card sale.

The catch: use another payment provider and Shopify adds its own fee of 2% on Basic, 1% on Grow and 0.6% on Advanced. At $3,000 a month in sales, that 2% is $720 a year. Paid themes are one-time purchases, mostly about $150 to $450, and apps add their own bills. See LaunchMyStore vs Shopify or our best Shopify alternatives.

3. BigCommerce — Best for Large Catalogs on Its Payment Partners

BigCommerce suits big catalogs that want more built in than a site builder offers. After its June 1, 2026 restructure, Core costs $29/month billed yearly or $39 monthly, and Growth $79 or $105 (BigCommerce, October 2026). There's a 15-day free trial, and card processing starts at 2.89% + $0.29.

Two changes matter. The 0% fee now applies only through embedded providers such as BigCommerce Payments, Stripe and PayPal; other gateways, including purchase orders, pay 2.0% on Core and 1.0% on Growth. And Core auto-upgrades once trailing-12-month sales pass $30,000 (previously $50,000), counted at 10% below gross orders, so the limit arrives at roughly $33,300 a year. B2B price lists now sit on the custom Performance plan, from $1,499 a month.

4. Squarespace — Best for Design-Led Brands

Squarespace is the closest match to Wix: a design-first builder with commerce attached. Basic costs $19/month billed yearly or $25 monthly, and Core $29 or $39 (Squarespace, October 2026). Annual prices rose in July 2026, so the older $16 and $23 figures you'll see online predate the increase.

Basic charges 2% on every product sale, whatever processor you use; Core and above charge 0%. Core costs $120 a year more, which the 2% fee matches at $6,000 a year in sales, so above about $500 a month Core is the cheaper plan. Squarespace Payments charges 2.9% + $0.30 per US card on Basic and Core, and in-person sales run through Square.

5. WooCommerce — Best for Full Control

WooCommerce is a free, open-source WordPress plugin with a $0 platform fee — the opposite of Wix's closed builder. You own the code and the data, and nothing forces an upgrade, because you host the store yourself.

Free software isn't a free store. WooCommerce’s own pricing page puts hosting at $25 to $350 a month for most stores, and paid extensions at $29 to $299 a year each. WooPayments charges 2.9% + $0.30 per US card. You also own updates, security and backups; our best WooCommerce alternatives guide covers hosted options.

6. Ecwid — Best for Adding a Store Without Leaving Wix

Ecwid by Lightspeed embeds a store into a site you already have, including Wix through its App Market app, which works with the classic Wix editor (Editor X isn't supported). It's the one option here that needs no migration, and Ecwid charges no transaction fees on any plan (Ecwid, October 2026).

There's no free plan on ecwid.com any more, except for accounts created through Wix. Starter is $5 a month for 10 products, Venture $29/month billed yearly ($35 monthly) for 100, and Business $49 ($65) for 2,500. Subscriptions, abandoned-cart recovery and wholesale pricing groups start on Business.

How Do the Best Wix Alternatives Compare?

On entry price, Ecwid ($5) and Squarespace Basic ($19) undercut Wix Core's $29 billed yearly, LaunchMyStore Starter costs $24, and Shopify and BigCommerce match Wix at $29. The bigger differences are per-sale platform fees and what pushes you up a plan, shown below with Wix as the baseline.

Platform	Cheapest Plan That Sells (yearly / monthly)	Platform Fee per Sale	What Pushes You Up a Plan	Best For
LaunchMyStore	Starter $24 / $30 (FLAT20: $19.20 billed yearly)	0% — gateway rate only	Product count (100 on Starter); variants and multi-currency need Gold	All-in-one sellers
Wix (baseline)	Core $29 / $36	None listed on store orders; tiered fee on the Pricing Plans app	Currency converter needs Business ($39 / $46)	Design-first sites with a small store
Shopify	Basic $29 / $39	0% with Shopify Payments; 2% on Basic otherwise	No sales cap stated on its pricing page	Sellers who need a specific app
BigCommerce	Core $29 / $39	0% via embedded providers; 2% on Core otherwise	Auto-upgrade at $30K and $100K trailing-12-month sales	Large catalogs on embedded payments
Squarespace	Basic $19 / $25	2% on Basic; 0% from Core ($29 / $39)	The 2% fee makes Core cheaper above about $500/month in sales	Design-led brands
WooCommerce	Free plugin, plus hosting ($25–$350/month)	$0	None (self-hosted)	Developers
Ecwid	Starter $5 / $5 (10 products)	$0	Product count: 10, 100, then 2,500	Adding a store to an existing Wix site

Read the fee column first. At $3,000 a month in sales, a 2% platform fee costs $720 a year, more than twice Wix Core's $348 subscription. Test your numbers with our profit margin calculator, or see the best ecommerce platform for small business for a wider comparison.

What Changed in Ecommerce Platform Pricing in 2026?

Several platforms changed prices or fees recently, so much advice online is out of date. BigCommerce added a fee for outside payment providers on June 1, 2026, Ecwid raised higher-tier prices on March 2 and has no free plan, Squarespace raised annual prices in July, and Shopify's Starter plan is closed to new stores.

• Shopify: with Starter closed to new stores, Basic ($29 yearly, $39 monthly) is the entry point.
• BigCommerce (June 1): plans renamed Core, Growth, Scale and Performance, a 2.0%, 1.0% and 0.6% fee outside embedded providers, and thresholds cut from $50,000 to $30,000 and $180,000 to $100,000.
• Ecwid (March 2): higher prices on the upper tiers; four paid plans from $5, and no free plan except via Wix.
• Squarespace (July): Basic is now $19/month billed yearly; legacy plans such as Business, with a 3% fee, remain in service.
• Wix: annual prices match those it published on January 21, 2026, and it launched Wix Harmony, a hybrid AI and drag-and-drop editor.

Which Wix Alternative Should You Choose?

Choose by the limit that's pushing you off Wix. Fees and features point to LaunchMyStore or Shopify, catalog size to BigCommerce, design to Squarespace, and ownership to WooCommerce. If you'd rather not migrate at all, add Ecwid to your current Wix site.

• Up to 100 simple products, 0% platform fees: LaunchMyStore Starter.
• Sizes and colours: Shopify Basic, or LaunchMyStore Gold — its variants need Gold, not Starter.
• One niche app you can't live without: Shopify, with Shopify Payments switched on.
• Wholesale price lists on a budget: LaunchMyStore has price list and B2B support on every plan, while BigCommerce puts price lists on Performance and Ecwid starts wholesale pricing on Business. See our B2B wholesale store guide.
• Thousands of SKUs on Stripe or PayPal: BigCommerce, with its $30,000 threshold priced in.
• The design is the product: Squarespace Core.
• Selling in person too: LaunchMyStore Platinum, which adds point of sale, or Squarespace with Square.
• Happy with your Wix site: Ecwid in the classic Wix editor.

When Should You Stay on Wix Instead?

Stay on Wix when the website is the main event and the store is a side feature: a portfolio, a services business or a content site with a few products. Core already sells and allows up to 50,000 products, and leaving means rebuilding every page, because a Wix site can't be exported.

Also stay when a cheaper fix exists: the currency converter comes with Business ($39/month billed yearly), and Ecwid runs inside your current site. Leave when the store is the business and Wix's limits start costing you sales.

How Do You Migrate From Wix Step by Step?

Treat a Wix migration as a rebuild plus a redirect project. Wix lets you export products as a CSV, but your design and pages can't be exported, so you recreate them on the new platform, 301-redirect every old URL that earns traffic, move the domain, and test checkout before you switch DNS.

1. Export your top pages from Google Search Console. In the Performance report, open the Pages tab and export it; those URLs earn clicks and must keep working. Add your sitemap's URL list too.
2. Export products and records. Download your Wix Stores products as a CSV and save whatever customer and order data you can. Ask how your new platform imports a Wix file; LaunchMyStore's importer, for example, covers Shopify and WooCommerce, not Wix.
3. Rebuild the pages. Wix pages can't be downloaded, so recreate each one on a free trial while Wix stays live, keeping the copy that ranks.
4. Map 301 redirects. Point every old Wix URL to its new address with a permanent 301 redirect, as Wix itself recommends. Send retired products to the closest category, not the homepage.
5. Test checkout. Set up payments, shipping and taxes, then run a real order through payment, confirmation email, shipping label and refund.
6. Move the domain. Transfer a Wix-bought domain to your new registrar or platform, or point its DNS at the new store. Keep the Wix plan active until the domain resolves.
7. Watch Search Console. Submit the new sitemap, check for 404 errors, and compare clicks on your top pages over the following weeks. Our ecommerce SEO guide lists what to re-check.