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Best Wix Alternatives for Ecommerce in 2026: Costs & Fees
James Crawford
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Start for freeThe best Wix alternative depends on why you're leaving. Wix's cheapest selling plan, Core, costs $29 a month billed yearly or $36 monthly (Wix, November 2026), and a Wix site can't switch templates or be exported. Our pick is LaunchMyStore, our own product, for 0% platform transaction fees on every gateway, B2B price lists on every plan and themes you can change later. Pick Shopify for apps, Squarespace for design, WooCommerce for control, BigCommerce for large catalogs, or Ecwid to keep your Wix site.
- Wix's cheapest selling plan is Core: $29/month billed yearly, $36 monthly. The Free and Light plans can't take payments (Wix, November 2026).
- Sellers leave for structural limits: no template switching and no site export, plus caps of 100 static pages per site and 1,000 variants per product (Wix Help Center).
- The alternatives' entry plans cost $5 to $29/month billed yearly: Ecwid $5, Squarespace $19, LaunchMyStore $24, Shopify and BigCommerce $29.
- Watch for 2% platform fees: Squarespace Basic, Shopify Basic without Shopify Payments, and BigCommerce Core outside its embedded payment providers (since June 1, 2026).
- In our like-for-like worked example, a Wix Core store with $3,500 a month in sales pays $588 a year in plan and platform fees; only Shopify Basic with Shopify Payments ($348) and WooCommerce on low-cost hosting ($579) are cheaper, and LaunchMyStore Gold costs $840.
- Leaving Wix means rebuilding pages. Export your top pages from Google Search Console first, then 301-redirect every URL that earns traffic.
Prices at a Glance (Checked November 2026)
Our pick, LaunchMyStore, starts at $24 a month billed yearly with 0% platform fees and 104 storefront languages on every plan. Wix Core, Wix’s cheapest plan that can sell, costs $29. Ecwid is cheaper at $5 for 10 products, Squarespace Basic costs $19 but takes 2% per sale, Shopify and BigCommerce match Wix at $29, and WooCommerce is free software plus paid hosting.
Prices checked November 2026 on each platform’s own pricing or fee page, linked in the table. US prices in USD; card processing is extra unless a row says otherwise. LaunchMyStore publishes this guide.
Why LaunchMyStore Is Our Pick
Every LaunchMyStore plan includes 0% platform transaction fees on all 34+ gateways, 104 storefront languages, B2B price lists, premium themes you can change later, the Nova AI agent and an MCP server, from $24 a month billed yearly, and product reviews are free with Foundry Reviews, LaunchMyStore’s own reviews app. A Wix store that sells sizes and colours, subscriptions or in several currencies needs Gold, at $70 a month billed yearly. See the side-by-side in LaunchMyStore vs Wix, the steps in our Wix to LaunchMyStore migration guide, every LaunchMyStore feature, and the plans and prices.
Stay on Wix, or pick something else, if the website matters more than the store (Wix supports 180+ languages and up to 50,000 products), if you want the cheapest possible start (Ecwid from $5), or if you need a specific app from Shopify’s over 16,000; LaunchMyStore lists 55+, and its importer covers Shopify and WooCommerce, not Wix. Our ecommerce platform comparison table and ecommerce platform cost calculator let you check your own numbers.
What Does Wix Cost in 2026?
Wix has five site plans, and only three can sell. Core is the cheapest plan that accepts online payments, at $29 a month billed yearly or $36 billed monthly. Business costs $39 or $46, and Business Elite $159 or $172. The Free plan and Light ($17 yearly, $24 monthly) can't take payments (Wix plans; monthly prices from Wix, November 2026).
| Wix Plan | Billed Yearly (per month) | Billed Monthly | Storage | Can It Sell? |
|---|---|---|---|---|
| Free | $0 | $0 | — | No |
| Light | $17 | $24 | 2 GB | No |
| Core | $29 | $36 | 50 GB | Yes — "Basic eCommerce" |
| Business | $39 | $46 | 100 GB | Yes — "Standard eCommerce" |
| Business Elite | $159 | $172 | Unlimited | Yes — "Advanced eCommerce" |
Paying month to month on Core costs $432 a year instead of $348. Card processing is extra: Wix Payments charges 2.9% + $0.30 per US card payment, 3.7% + $0.30 for American Express and 3.49% + $0.49 for PayPal (Wix Help Center, October 2026). Wix takes no commission on store products (Wix), but its Pricing Plans app for memberships and recurring plans adds 4% on Core and 2% on Business (Wix Help Center, November 2026).
Why Do Sellers Leave Wix?
Mostly for structural limits, not design. You can't switch an existing Wix site to a different template, you can't export the site, and a site can have at most 100 static pages. Wix is generous on product count, at 50,000, but tighter on variants: 1,000 per product, 6 options and 100 choices per option (Wix Help Center).
- Template lock-in: Wix says "it's not possible to switch to a different template for a site you already created." A fresh Wix site doesn't bring over your layout, store data, contacts or members.
- No export: a Wix site and its pages can't be downloaded, so leaving means rebuilding them.
- Page cap: 298 pages per site, no more than 100 of them static; dynamic item pages don't count.
- Variant caps: 1,000 variants covers a lot, but a product with seven attributes won't fit the six-option limit.
- Multi-currency sits higher up: the currency converter needs Business or Business Elite.
None of this means Wix is shrinking. Wix reported about 304.2 million registered users and 6.1 million premium subscriptions at the end of 2025 (Wix Form 20-F), and transaction revenue grew 12% year over year to $71.5 million in Q2 2026 (Wix Form 6-K). W3Techs puts Wix on 4.2% of all websites in November 2026. It is simply a site builder first, and its limits show once the store becomes the business.
What Should You Look for in a Wix Alternative?
Look for what Wix makes hard: a fair price on the plan that can sell, no per-sale platform fee on the payment provider you want, limits that fit your catalog, and freedom to change your design later. Then check what forces an upgrade, because some platforms move you up a plan as sales grow.
Compare yearly and monthly prices, and size for next year's catalog, not today's. Our complete guide to choosing the best ecommerce platform covers the full scoring method.
What Are the Best Wix Alternatives in 2026?
The six strongest Wix alternatives for selling are LaunchMyStore, Ecwid, Squarespace, Shopify, BigCommerce and WooCommerce. Each fixes a different Wix limit: commerce depth with no platform fee on any gateway (LaunchMyStore), a better store with no migration at all (Ecwid), design (Squarespace), apps (Shopify), large catalogs (BigCommerce), or ownership (WooCommerce).
How we compared them: we read each platform's US pricing page and help docs on October 19, 2026, and re-checked the plan prices on November 10, 2026. Prices are US dollars per month; "billed yearly" is the monthly rate on an annual plan. Anything a vendor didn't state, we left out. LaunchMyStore, our own product and our pick, comes first; the rest run from the cheapest plan that can sell, billed yearly, to the most expensive, with self-hosted WooCommerce last.
1. LaunchMyStore — Our Pick
LaunchMyStore is a hosted platform built for selling rather than general site building. Every plan includes 0% platform transaction fees on all 34+ gateways, 104 storefront languages, B2B price lists, premium themes and the theme editor, advanced SEO tools, the Nova AI agent and an MCP server, and product reviews are free with Foundry Reviews, LaunchMyStore’s own reviews app. Starter costs $24/month billed yearly ($288/year) or $30 month to month, with a 7-day free trial, and the public FLAT20 code takes 20% off.
Check the tiers against your catalog. Starter covers 100 products without variants; sizes and colours, multi-currency, digital products, subscriptions and Printful or Printify need Gold ($70/month billed yearly or $83 monthly, up to 1,000 products). A point of sale with 2 seats is included on Platinum. The marketplace lists 55+ apps against Shopify's 16,000+, and the importer on Gold covers Shopify and WooCommerce, not Wix. See the pricing page or start a free trial.
2. Ecwid — Best for Adding a Store Without Leaving Wix
Ecwid by Lightspeed embeds a store into a site you already have, including Wix through its App Market app, which works with the classic Wix editor (Editor X isn't supported) (Ecwid Help Center). It's the one option here that needs no migration, and Ecwid charges no transaction fees on any plan (Ecwid, November 2026).
There's no free plan on ecwid.com; accounts created through Wix start on a free plan limited to 5 products (Ecwid Help Center). Starter is $5 a month for 10 products, Venture $29/month billed yearly ($35 monthly) for 100, and Business $49 ($65) for 2,500. Subscriptions, abandoned-cart recovery and wholesale pricing groups start on Business.
3. Squarespace — Best for Design-Led Brands
Squarespace is the closest match to Wix: a design-first builder with commerce attached. Basic costs $19/month billed yearly or $25 monthly, and Core $29 or $39 (Squarespace, November 2026). Like Wix, it locks your design: sites on version 7.1 can't switch templates (Squarespace Help Center).
Basic charges 2% on every product sale, whatever processor you use; Core and above charge 0% (Squarespace Help Center). Core costs $120 a year more, which the 2% fee matches at $6,000 a year in sales, so above about $500 a month Core is the cheaper plan. Memberships and digital content carry their own fee: 7% on Basic and 5% on Core. Online payments run through Squarespace Payments, Stripe or PayPal, and in-person sales through Square (Squarespace Help Center).
4. Shopify — Best App Ecosystem
Shopify is the largest dedicated ecommerce platform, on 5.3% of all websites (W3Techs, November 2026), and its App Store lists over 16,000 apps (Shopify App Store). Basic costs $29/month billed yearly or $39 monthly, and Grow $105 monthly (Shopify, November 2026). The Starter plan isn't available to new stores (Shopify Help Center). On Basic, Shopify Payments charged from 2.9% + $0.30 per US online card sale when we checked in October 2026.
If you use another payment provider, Shopify adds its own fee of 2% on Basic, 1% on Grow and 0.6% on Advanced. At $3,000 a month in sales, that 2% is $720 a year. Paid themes cost $100 to $500 each (Shopify Theme Store), and apps add their own bills. See LaunchMyStore vs Shopify or our best Shopify alternatives.
5. BigCommerce — Best for Large Catalogs on Its Payment Partners
BigCommerce suits big catalogs that want more built in than a site builder offers. After its June 1, 2026 restructure, Core costs $29/month billed yearly or $39 monthly, and Growth $79 or $105 (BigCommerce, November 2026). There's a 15-day free trial, and card processing starts at 2.89% + $0.29.
Two changes matter. The 0% fee now applies only through partner providers such as BigCommerce Payments, Stripe and PayPal; other gateways, including purchase orders, pay 2.0% on Core and 1.0% on Growth. And Core auto-upgrades once trailing-12-month sales pass $30,000 (previously $50,000) (BigCommerce), counted at 10% below gross orders, so the limit arrives at roughly $33,300 a year. B2B price lists now sit on the custom Performance plan, from $1,499 a month.
6. WooCommerce — Best for Full Control
WooCommerce is a free, open-source WordPress plugin with a $0 platform fee, the opposite of Wix's closed builder. You own the code and the data, and nothing forces an upgrade, because you host the store yourself.
Free software still needs paying for. WooCommerce’s own pricing page puts hosting at $25 to $350 a month for most stores, and paid extensions at $29 to $299 a year each (November 2026). WooPayments charges 2.9% + $0.30 per US card (WooCommerce). You also own updates, security and backups; our best WooCommerce alternatives guide covers hosted options.
How Do the Best Wix Alternatives Compare?
On entry price, Ecwid ($5) and Squarespace Basic ($19) undercut Wix Core's $29 billed yearly, LaunchMyStore Starter costs $24, and Shopify and BigCommerce match Wix at $29. The bigger differences are per-sale platform fees and what pushes you up a plan, shown below with Wix as the baseline.
| Platform | Cheapest Plan That Sells (yearly / monthly) | Platform Fee per Sale | What Pushes You Up a Plan | Best For |
|---|---|---|---|---|
| Wix (baseline) | Core $29 / $36 | 0% on store products; Pricing Plans app 4% on Core | Currency converter needs Business ($39 / $46) | Design-first sites with a small store |
| Ecwid | Starter $5 / $5 (10 products) | $0 | Product count: 10, 100, then 2,500 | Adding a store to an existing Wix site |
| Squarespace | Basic $19 / $25 | 2% on Basic; 0% from Core ($29 / $39) | The 2% fee makes Core cheaper above about $500/month in sales | Design-led brands |
| LaunchMyStore | Starter $24 / $30 | 0% — gateway rate only | Product count (100 on Starter); variants and multi-currency need Gold | Stores that want any gateway with no platform fee |
| Shopify | Basic $29 / $39 | 0% with Shopify Payments; 2% on Basic otherwise | No sales cap stated on its pricing page | Sellers who need a specific app |
| BigCommerce | Core $29 / $39 | 0% via partner providers; 2% on Core otherwise | Auto-upgrade at $30K and $100K trailing-12-month sales | Large catalogs on partner payments |
| WooCommerce | Free plugin, plus hosting ($25–$350/month) | $0 | None (self-hosted) | Developers |
Cheapest Plan That Can Sell: Price per Month, Billed Yearly vs Monthly (November 2026)
Subscription only; card processing is extra. Squarespace Basic adds 2% per sale; Ecwid Starter allows 10 products; WooCommerce omitted (free plugin, paid hosting). LaunchMyStore at list price (FLAT20: $19.20/month billed yearly). Sources: Wix, Ecwid, Squarespace, Shopify, BigCommerce and LaunchMyStore pricing pages, November 2026.
Read the fee column first. At $3,000 a month in sales, a 2% platform fee costs $720 a year, more than twice Wix Core's $348 subscription. Test your numbers with our profit margin calculator, or see the best ecommerce platform for small business for a wider comparison.
What Would a $3,500-a-Month Wix Store Pay on Each Platform?
A Wix Core store selling $3,000 a month in products plus $500 a month in recurring plans through Wix Pricing Plans pays $588 a year in plan and platform fees. Shopify Basic with Shopify Payments would cost $348, WooCommerce on low-cost hosting $579, Ecwid Business $588, Squarespace Core $648, LaunchMyStore Gold $840, and BigCommerce Growth $948 plus a subscriptions app.
| Option (billed yearly) | Plan | Fee on $36,000 of store sales | Recurring plans: tool and fee on $6,000 | Product reviews | Year total, before card fees |
|---|---|---|---|---|---|
| Shopify Basic + Shopify Payments | $348 | $0 | Free Shopify Subscriptions app, $0 | $0 (Judge.me free plan) | $348 |
| WooCommerce, low-cost hosting | $300 hosting | $0 | Subscriptions extension, $279 | $0 (in the free core plugin) | $579 |
| Wix Core (today) | $348 | $0 | Pricing Plans, 4% = $240 | $0 (Wix’s own reviews app) | $588 |
| Wix Business | $468 | $0 | Pricing Plans, 2% = $120 | $0 (Wix’s own reviews app) | $588 |
| Ecwid Business | $588 | $0 | Subscriptions included, $0 | — | $588 |
| Squarespace Core | $348 | $0 | Memberships, 5% = $300 | $0 (native reviews) | $648 |
| LaunchMyStore Gold | $840 | $0 | Subscriptions included (Stripe), $0 | $0 (Foundry Reviews app) | $840 |
| BigCommerce Growth (Core’s cap is passed) | $948 | $0 with a partner gateway | An app or a specific gateway, price varies | $0 (included on every plan) | $948 + app |
| Shopify Basic + another gateway | $348 | $720 (2%) | $120 (2% of $6,000) | $0 (Judge.me free plan) | $1,188 |
| WooCommerce, premium hosting | $4,200 hosting | $0 | Subscriptions extension, $279 | $0 (in the free core plugin) | $4,479 |
How we calculated this: 60 orders a month at $50 ($36,000 a year) plus 25 subscribers at $20 a month ($6,000 a year), so $42,000 from 1,020 charges. Plans are billed-yearly prices × 12 (Ecwid Business $49, Wix Business $39, BigCommerce Growth $79). Fees: Wix Pricing Plans 4% on Core or 2% on Business of $6,000 (Wix); Squarespace’s 5% membership fee on Core (Squarespace); Shopify’s 2% third-party fee of $42,000 = $840; BigCommerce counts 90% of sales ($37,800), over Core’s $30,000 cap.
Free options come first: product reviews cost $0 on every option we checked (Judge.me’s free plan on Shopify, Wix’s own reviews app, Squarespace’s native reviews, BigCommerce’s every-plan reviews, WooCommerce’s free core plugin and LaunchMyStore’s Foundry Reviews app; Ecwid’s were not checked). This store sells in one language, and Shopify’s 24 free themes make a paid theme optional, so neither is added. Card processing at 2.9% + 30¢ (Stripe’s US rate, also the rate Wix Payments and WooPayments list) adds $1,218 + $306 = $1,524 a year to every option and is left out of the totals. Prices checked November 2026.
On these numbers, leaving Wix saves money only on Shopify with Shopify Payments, or on WooCommerce with low-cost hosting. Squarespace’s figure assumes the plans are sold as memberships; sold as product subscriptions they carry no fee on Core. LaunchMyStore Gold costs $252 a year more than Wix Core here, so move to it for what price doesn’t capture: themes you can change later, 0% platform fees on whichever of its 34+ gateways you use, and B2B price lists on every plan.
What Changed in Ecommerce Platform Pricing in 2026?
Several platforms changed plans or fees in 2026, so older advice online can be wrong. BigCommerce renamed its plans, cut its sales caps and added a fee for outside payment providers on June 1, Shopify’s Starter plan is closed to new stores, Ecwid.com has no free plan, and Wix launched its Wix Harmony editor.
- Shopify: with Starter closed to new stores (Shopify Help Center), Basic ($29 yearly, $39 monthly) is the entry point.
- BigCommerce (June 1): plans renamed Core, Growth, Scale and Performance, a 2.0%, 1.0% and 0.6% fee outside partner providers, and thresholds cut from $50,000 to $30,000 and $180,000 to $100,000 (BigCommerce).
- Ecwid: four paid plans from $5 and no free plan on ecwid.com (Ecwid); accounts created through Wix still start free with 5 products.
- Squarespace: Basic is $19/month billed yearly ($25 monthly) and is the only current plan with a 2% sales fee; memberships and digital content carry 7% on Basic and 5% on Core (Squarespace Help Center).
- Wix: launched Wix Harmony, an editor that combines AI prompting with drag-and-drop design (Wix); Core still costs $29/month billed yearly.
Which Wix Alternative Should You Choose?
Choose by the limit that's pushing you off Wix. Apps point to Shopify, catalog size to BigCommerce, design to Squarespace, ownership to WooCommerce, and gateway choice with no platform fee to LaunchMyStore. If you'd rather not migrate at all, add Ecwid to your current Wix site.
- Wholesale price lists: LaunchMyStore includes price lists for wholesale and B2B buyers on every plan; BigCommerce puts price lists on Performance (from $1,499 a month) and customer groups on Growth, and Ecwid starts wholesale pricing groups on Business ($49/month billed yearly). See our B2B wholesale store guide.
- Up to 100 simple products, 0% platform fees on any gateway: LaunchMyStore Starter.
- Happy with your Wix site: Ecwid in the classic Wix editor.
- One niche app you can't live without: Shopify, with Shopify Payments switched on.
- Sizes and colours: Shopify Basic, or LaunchMyStore Gold, since its variants need Gold, not Starter.
- Thousands of SKUs on Stripe or PayPal: BigCommerce, with its $30,000 threshold priced in.
- The design is the product: Squarespace Core.
- Selling in person too: Squarespace with Square, or LaunchMyStore Platinum, which adds point of sale.
When Should You Stay on Wix Instead?
Stay on Wix when the website is the main event and the store is a side feature: a portfolio, a services business or a content site with a few products. Core already sells and allows up to 50,000 products, and leaving means rebuilding every page, because a Wix site can't be exported.
Also stay when a cheaper fix exists: the currency converter comes with Business ($39/month billed yearly), and Ecwid runs inside your current site. Leave when the store is the business and Wix's limits start costing you sales.
How Do You Migrate From Wix Step by Step?
Treat a Wix migration as a rebuild plus a redirect project. Wix lets you export products as a CSV, but your design and pages can't be exported, so you recreate them on the new platform, 301-redirect every old URL that earns traffic, move the domain, and test checkout before you switch DNS.
- Export your top pages from Google Search Console. In the Performance report, open the Pages tab and export it; those URLs earn clicks and must keep working. Add your sitemap's URL list too.
- Export products and records. Download your Wix Stores products as a CSV and save whatever customer and order data you can. Ask how your new platform imports a Wix file; LaunchMyStore's importer, for example, covers Shopify and WooCommerce, not Wix.
- Rebuild the pages. Wix pages can't be downloaded, so recreate each one on a free trial while Wix stays live, keeping the copy that ranks.
- Map 301 redirects. Point every old Wix URL to its new address with a permanent 301 redirect, as Wix itself recommends. Send retired products to the closest category, not the homepage.
- Test checkout. Set up payments, shipping and taxes, then run a real order through payment, confirmation email, shipping label and refund.
- Move the domain. Transfer a Wix-bought domain to your new registrar or platform, or point its DNS at the new store. Keep the Wix plan active until the domain resolves.
- Watch Search Console. Submit the new sitemap, check for 404 errors, and compare clicks on your top pages over the following weeks. Our ecommerce SEO guide lists what to re-check.
Frequently Asked Questions
What is the best Wix alternative for ecommerce?
Our pick is LaunchMyStore, our own product: 0% platform transaction fees on every gateway, B2B price lists and 104 storefront languages from $24 a month billed yearly, and themes you can change later. Otherwise it depends on the Wix limit you're hitting: Shopify for apps (over 16,000), Squarespace for design, BigCommerce for large catalogs, WooCommerce for developers, and Ecwid to keep your Wix site.
What is the cheapest alternative to Wix for selling online?
Ecwid Starter costs $5 a month for up to 10 products. For a bigger catalog, Squarespace Basic is $19/month billed yearly but takes 2% per sale, while LaunchMyStore Starter is $24/month billed yearly (20% off with the FLAT20 code) with 0% platform fees for 100 products. Wix Core costs $29.
Is there a free alternative to Wix for ecommerce?
Not really. WooCommerce is free software, but its own pricing page puts hosting at $25 to $350 a month. Ecwid.com has no free plan, and only accounts created through Wix start free, with 5 products; Wix's own Free plan can't accept payments. Hosted platforms offer trials instead: 7 days on LaunchMyStore, 14 on Squarespace and 15 on BigCommerce.
Can I export my Wix site to another platform?
No. Wix doesn't let you download a site or its pages. You can export your products as a CSV, but the design and pages must be rebuilt on the new platform, with a 301 redirect from each old URL. Export your top pages from Google Search Console before you start, so you know which URLs must keep working.
Will I lose my Google rankings if I leave Wix?
Not if you redirect properly. Export your top pages from Google Search Console first, rebuild them with the same content, and 301-redirect every old Wix URL to its new address, as Wix itself recommends. Expect some movement while Google recrawls, and watch for 404 errors.
Is Wix or Shopify better for selling online?
Shopify goes deeper on commerce, with over 16,000 apps, and Basic costs the same $29/month billed yearly as Wix Core ($39 vs $36 month to month). Wix is better when the website matters more than the store. Shopify adds 2% per sale on Basic without Shopify Payments; Wix lists no commission on store orders.
Which Wix alternatives charge no platform transaction fees?
LaunchMyStore, Ecwid and WooCommerce charge 0% platform transaction fees on every plan, so you pay only your gateway's rate; Wix itself charges none on store products. Shopify is 0% only with Shopify Payments, BigCommerce only through its partner payment providers, and Squarespace only from Core up.
When should I stay on Wix instead of switching?
Stay if the website is the priority and the store is small: a portfolio, services or content site with a few products. Wix Core sells and allows up to 50,000 products, and the Business plan adds a currency converter. Switch when template lock-in, the 100-static-page cap or variant limits cost you sales.
Written by
James Crawford
Ecommerce Specialist at LaunchMyStore. Helping online businesses scale with data-driven strategies and the latest ecommerce best practices.
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